Just heard Adam Connor, from the Washington Office of Facebook speak at GovDelivery Social Media Summit – hear are my quick notes with a full blog post coming later. Lots of great presentation and insights from Adam:
- Speak with an authentic voice
- Think about delivering your message
- Be timely and informative
- Multimedia
- Comment Policy
- Words can have power too
- Insights
- Facebook is more than just Facebook.com
- Secure you accounts
- Other Government Issues
– The world has gone social
– Borders being replaced with connections of people
– Web being built around people, today it is about discovery through social, more happening through mobile
– Information surrounds you, “social by design” – looking beyond mandate and focusing on sharing and distribution
– Example of Cityville, friends are their, so people join – simple site in terms of design
– Most trusted source of news comes from friends & family
– 66% of all government is using some form of social networking
– Engagement is important, average user has 130 friends
– 27 million people through one degree of separation
– People want to connect – how do agencies stay online and deliver government website, delivering the content they need at the right time through right medium