Yearly Archives: 2012

Bridging the International Corporate Geo-Cultural Divide or Presenter Beware and Buyer Be Aware

For the first time I was accused of being “Amero-centric.” This caught me off guard as I tend to see life as double-edged; the glass is frequently both half full and half empty. I’m trained to see the strengths and potentialities, vulnerabilities and faults of individuals, groups, and systems. I’m a big fan of F.Read… Read more »

Would you “Like” Sterling Cooper Draper Pryce?

Here’s the question, right up front. How would Sterling Cooper Draper Pryce use social media to promote their clients’ products? (Before you say, “they would have no use for it, as advertisers in the 60s,” let’s just pretend.) Obviously, they’d use it. It’s a great marketing tool, and their clients would expect a great socialRead… Read more »

Find Out if You’re Reaching Federal Execs in All the Right Places

Knowing where and how to reach senior decision-makers at civilian and defense agencies is a vital component to every marketing effort aimed at the federal government. Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the release of this year’s Federal Media and Marketing Study. The 4th installment ofRead… Read more »

Meet Five Hot New College Startups

Mark Drapeau (Washington, DC) — Most people still approach their time spent in college in a traditional way: Try to get into the best one you can, take what you think are useful classes and get good grades, and when you get close to graduation look for a “good job.” But some of the mostRead… Read more »

Transparency and Open Government? But, How?

In light of recent federal reform to modernize records management government-wide, a new chapter opens promoting transparency and accountability of information at the state, city and local levels. In fact, this sentiment was echoed recently at county and city events in discussions about transparency and open government becoming more than just a hot button topic.Read… Read more »

Expanding Your Expertise: 5 Strategies To Get You To Professional Conferences

For the next couple days, I am at the ACPA conference in Louisville, KY. ACPA is an amazing organization that supports the work of thousands of higher education student affairs experts and professionals. One of the benefits of many jobs is attending professional conferences and workshops. These are terrific opportunities to not only expand yourRead… Read more »

Do We Really Need County Government?

As I stated in an earlier post, I recently attended a forum sponsored by the League of Women Voters of Buffalo Niagara titled “Who Needs County Government and Why?”. The four featured speakers discussed the history of county government in New York State and the services delivered to county residents. 90% of Erie County’s $1.2Read… Read more »