“Selling” public service to Millenial consumers: Are we in a new sort of competition with the private sector?
A fascinating paper by Winograd and Hais, and published by the Brookings Institution this morning, discusses some striking differences in what appeals to Millenials, compared to earlier birth cohorts, and it got me thinking. http://www.brookings.edu/research/papers/2014/05/millenials-upend-wall-street-corporate-america-winograd-hais The authors’ focus is principally on the corporate side of things, and consumer behaviour, discussing what they believe is aRead… Read more »