Engagement is the holy grail of social media. It is supposedly the yardstick by which all of your social media should be measured and if you do not have engagement then you are doing it wrong — or so the story goes. So I might get raked over the coals for saying this but hereRead… Read more »
The case for the presence of the public sector on social media no longer needs to be made. Social media is where the public is, so social media is where public sector organizations (PSOs) need to be if they are serious about service to the public. This doesn’t mean it’s all smooth sailing for theRead… Read more »
If you are of the belief that there is no such thing as bad publicity, then please read on – this article is for you. Hashtags can be a very effective way to reach Twitter users, well beyond your actual network of followers. They provide a quick reference and an easy way to provide someRead… Read more »
A little while back, I published a piece on GovLoop titled Who not to follow on Twitter! – A guide for public sector employees. It proved to be surprisingly popular. So I thought that since I told you who not to follow, the least I could do was propose a few accounts that might beRead… Read more »
Who not to follow on Twitter For public sector employees venturing out onto Twitter, finding out who’s who can be confusing and frustrating. While there are untold numbers of individuals and organizations sharing valuable information and contributing to a healthy flow of information, there are also oodles of people just trying to make a buckRead… Read more »
Once upon a time, in a land far, far away, government webmasters would buy up every domain name extension available for their websites. It was reasoned that this would avoid Cybersquatting and would ensure that people typing in your URL would find your site no matter what extension they put in. Flash forward to 2010.Read… Read more »
The obvious definition of a hashtag is a word or combination of words, preceded by the hash sign (#) more commonly known as the pound sign on your phone. The practical definition is that hashtags are identifiers used on microblogging sites such as twitter to link a post to a particular subject. This allows otherRead… Read more »