Thibodeau from Facebook discussed ways that Facebook is helping brands market and have a positive presence on Facebook. She knows that people want a dislike button, but the fact is that if there was a dislike button it would make Facebook a negative experience for many users and many companies. The people who post negativeRead… Read more »
Washer opened with videos to exemplify that we don’t need a ton of facts to build trust. However, many companies who do B2B don’t understand this, and think that the only way to have a successful B2B business strategy is with facts. Lots of facts. The people who feel this way do not realize that:Read… Read more »
Gwyne Kostin began by asking the question “why is mobile important?” Mobile is important because the future is mobile, 96% of people from 18-35 have mobile phones; plus, more and more people are accessing the internet with mobile devices.The fact is, if you aren’t mobile, you’re missing out on an important aspect of the future.Read… Read more »
Major Hood, who works for the Salvation Army, believes that communication in an organization needs to be a concerted effort. To do this, a finely tuned communications plan needs to be coordinated. Through communication, organizations are able to receive the resources they need. This includes primary resources, which are the capital, labor, and raw materialsRead… Read more »
Evolution is the beacon of culture, says Bough of Pepsi Co., and it only gets quicker with time, as exemplified by the iPad and other new forms of technology. Children today are being raised on the Internet, iPads, laptops, and X-Boxes. As a matter of fact, children try to swipe magazines and don’t understand whyRead… Read more »
As towns and cities are geared up for winter snowfall, some are making sure that those charged with clearing it are doing their jobs. Chicago, for example, has last year installed trackers on its fleet of ~300 snowplows, and turned them on again this year just in time for their first major snowstorm. So manyRead… Read more »
With high unemployment, a national debt that doesn’t seem to be slowing because of political gridlock, and a direction in foreign policy many disagree with, it’s as good a time as any to be frustrated with the current state of affairs. Frustration was taken to a new level when a protest movement, called Occupy WallRead… Read more »
Hey everyone. We all started somewhere, and got that first opportunity that set our career path. I’m not talking necessarily about the first job you’ve had (though every job is a step on the ladder of your career, even that summer you spent bicycling a newspaper delivery route), but the one that helped you makeRead… Read more »
Town hall meetings, Twitter, hotlines, e-mail… The list of potential lines of communication goes on. There are more open lines of communication between agencies and the citizens they serve than ever before. Since the advent of the Internet, they are constantly evolving, particularly social media, to better serve the public will. But are we betterRead… Read more »
In a post 9/11 world, surveillance is becoming prominent as more resources are allocated to fighting terrorism. There are those who oppose surveillance, such as street cameras, out of fear that the government is becoming too powerful. There is also concern that increased surveillance may be bad fiscal policy. Government Technology reported that a 2005Read… Read more »