Tourism Australia, state and territory tourism agencies and many regions and cities are now using social media to promote their location (their brand) to potential tourists. Using the traditional approach, these accounts are managed by professionals employed by agencies and tourism bodies, communicating with official approved messages. However other countries have begun to explore theRead… Read more »
When you share a link on Twitter, Facebook, YouTube or other social media channels, how long will it continue to receive attention? I’ve just been told about a study that Bit.ly (a leading URL shortening service) did on this topic a year ago. The study, You just shared a link. How long will people payRead… Read more »
On the 18th of October is the next Canberra Gov 2.0 lunchtime thingy, with a focus on open data, data visualisation and new approaches to policy development through policy visualisation. As usual we have two fantastic speakers: Pia Waugh, an open government and open data ninja working with the ACT government as an Open GovernmentRead… Read more »
I’ve updated my listing of Australian federal parliamentarians on Twitter, Facebook, YouTube and other social networks, and have found that 77% of them now have a social media presence – up from 72% in June 2012. What I’d like to talk about today are some of the interesting breakdowns in the figures. There’s a substantialRead… Read more »
The Queensland Government has become the first jurisdiction in Australia to formally appoint a politician to a specific e-government role, with the appointment of Ray Stevens as the Assistant Minister to the Premier on e-Government. His role is to oversee the development of the QLD government’s open data site (to be at data.qld.gov.au), supported byRead… Read more »
Deloittes Australia has released its Social Media Report 2012, providing much more than a glimpse into how social media is empowering their staff to connect, collaborate and solve problems, sharing wisdom, knowledge and ideas to deliver better customer outcomes. If your executive and internal communications area are still resistant to the use of social mediaRead… Read more »
Something I’ve had on the backburner for awhile has been the development of a better way to share and compare political party policies. If you’ve ever looked at the policy platforms of different political parties in the same election campaign, you’d recognise that each writes their policy in a different format, including different information andRead… Read more »
The New Zealand Government’s new Web Toolkit is beginning to ramp up with some very valuable case studies, advise and processes for managing a government agency’s social media presence. One of the latest useful documents released in the toolkit is on how to handle social media mishaps – which, as public servants are only human,Read… Read more »
For all the claims of government communication being expensive or ineffective compared to the private sector, government has topped the Vision 6 Email Marketing Metrics Report for January – June 2012. Vision 6, an email marketing company based in Queensland, has reported on the email marketing effectiveness of Australian companies and agencies for the lastRead… Read more »
APIs (Application Programming Interfaces) are a technique for interacting with data (usually on the web) which liberates users from relying on particular applications or having to do complex programming to reuse the data in interesting ways. Unfortunately few government agencies go the extra distance to release their data with an API, instead using specific dataRead… Read more »