I hear a great deal of discussion by colleagues (and have engaged in it myself) about the lack of trust within organisations. “There’s all this process because our senior leadership doesn’t trust its own staff.” “If they’d just trust the [Communications/Web/IT/Finance/Procurement/Program/Policy] team – we know what we are doing and have some very talented peopleRead… Read more »
If you do not embrace social media soon, the digital divide in your country will be dwarfed by the divide between your country and the rest of the world.Chris Moore, the CIO of Edmonton Canada, as reported in FutureGov Magazine. When people ask me to consider the risks of government agencies engaging with audiences viaRead… Read more »
Republished from eGov AU. When I wrote my first online community engagement strategy for Telstra’s Wireplay service in 1997, one of the factors I considered was how to ‘complete the loop’ – integrate inbound and outbound online channels to reach, engage and promote interaction across the widest possible audience. In those days we used massRead… Read more »
Republished from eGov AU. With all the hubbub about Gov 2.0 at present it’s often forgotten that a lot of what is being attempted is simply taking what is already done in other mediums and doing it online. For example, online engagement and consultation is an evolutionary rather than revolutionary step. Where governments used toRead… Read more »
Jeff Bullas has written a fantastic post, 28 Reasons Why The CEO Is Afraid Of Social Media, which lists many of the reasons given by organisations when resisting getting involved with online social media. While he’s followed up with another great post addressing many of these concerns, 9 Ways To Convince The CEO To UseRead… Read more »
Republished from eGov AU. Often those of us living in English-speaking countries focus on what is going on in other English-speaking nations, Australia, New Zealand, USA, Canada, UK and so on. There’s a perfectly good reason for this, many of us don’t speak the languages used in other blogs around the world. However the impactRead… Read more »
Republished from eGov AU. As a marketer I find the internet a dream channel for monitoring customer sentiment and concerns. Social media and search engines can be easily and cheaply tracked to provide fast feedback on various initiatives. This helps organisations shape their campaigns and responses to external events. I’d recommend that this is equallyRead… Read more »
Republished from eGov AU. Here’s some notes useful for a business case justifying an upgrade from Internet Explorer 6 to a more modern web browser that I prepared last week for a colleague at another organisation. It supports the priority in Australia 2 to Upgrade all government web browsers. Please add to them in theRead… Read more »
Republished from eGov AU. Charlene Li, one of the writers of Groundswell and ex-Forrester analyst, has launched a new initiative which compares the financial success of organisations with their level of online engagement and allows organisations to compare how engaged they are online. Named Engagementdb, the site provides graphs and case studies on how variousRead… Read more »
Republished from eGov AU. No-one really knows how many blogs are operated by Australians. However it could be up to 4 million, if you refer to Technorati’s State of the Blogosphere report 2008, which reported that 3% of global bloggers were Australian and over 133 million blogs had been created since 2002. Likewise Forrester’s GroundswellRead… Read more »