The Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) has a series called Animate using video communication tools to expand message. Thanks to Zach Yates for finding this video. Here is Dan Pink on Motivation in a new type of presentation: http://www.youtube.com/watch?v=u6XAPnuFjJc&feature=player_embedded
Years ago, I was an officer in a national, direct sales driven, marketing consulting company. I made an emergency trip to our St. Louis office after the local management walked out. The sales corps had taught themselves they needed fresh leads. I didn’t have any. I did have a four inch folder of previously usedRead… Read more »
Post World War market domination and the rise of the American Century was about constantly creating better offerings. Our economy was pegged to new and better products and services. Disruptive Innovation has turned that model upside down, where offering fewer features brings whole new segments into a market, creating new market leaders from beneath! HowRead… Read more »
Last week, I heard about another teacher telling students their papers would be discarded if they used Wikipedia. Dana wrote about the teacher in Texas confiscating open source software CDs since they were “stolen” and “unlicensed.” Journalists dismiss bloggers for lack of “professionalism.” People complain about not being able to trust unrecognized sources of informationRead… Read more »
You are invited to a free one hour brown bag lunch presentation that creates better sales on the spot! Wednesday, June 16th, Noon to 1 pm at Mount Vernon-Lee Chamber of Commerce 6911 Richmond Highway, Suite 320 Alexandria, VA 22306 For more information, go here: http://talkyourbusiness.eventbrite.com/ Admission is free. Bring a “brown bag” lunch. HopeRead… Read more »
Quote attributed to Bill Van Dyke. Once upon a time, I was watching an internet industry thought leader. He had a real skill describing a problem, and then giving it a memorable name. He didn’t seem to care if they were real problems. I hadn’t seen them in the wild. He was building his world.Read… Read more »
Bruce sent me an email outlining his ideas for upgrading his business. He had three things he wanted to sell I have seen this before. When people are upgrading their offering, they start by focusing on what THEY want. Two of the offerings were what he does real well. We’ve been doing it for years.Read… Read more »
I have had the opportunity to sell flat out, brand new, never-been-seen-before technology several times. In each case the existing crew was killing themselves to have the prospect understand how innovative their offering was. I remember a mandatory eight hour demo that absolutely defined a “false positive.” Nobody cared. After some trial and much error,Read… Read more »
After you get functionality right, what comes next? Aarron Walter http://carsonified.com/blog/design/emotional-interface-design-the-gateway-to-passionate-users/
I’m having a rush of wannabe bloggers launch this month. Here’s the process we’ve developed to get people cruising quickly. First we get past, “No you can’t hire someone to blog for you!” Next, start reading blogs. I recommend using a blog aggregator so the blogs you read don’t clutter your email inbox. I recommendRead… Read more »