Google may have finally figured out social media, even if there have been some major slip-ups in the way. The implications of that realization could dramatically change social media as a tool and as an industry. Key quote: When will Google Buzz get bigger than twitter? Answer: It already has. http://mashable.com/2010/02/14/google-buzz-column/
Here’s a link to the video of Dylan at the White House this week. http://video.pbs.org/video/1409848611/# What a long, strange trip it’s been.
I grew up practicing direct marketing. It’s a “fire and forget” profession. Send a thousand packages, get a 5 percent to a half percent response. Immediate drop-off. We obsess about improving the list and the package, straining for quarter percent increases. Joe Shumard and I launched the Internet Engagement Forum at the Alexandria Chamber ofRead… Read more »
Gina Trapani, founder of Lifehacker, who wrote the book on Google Wave has a post of case studies about how people are Waving. Real user studies provide many things we can use. http://smarterware.org/5079/google-wave-in-action-real-world-use-case-studies
“You can’t take advantage of the connectivity, reach and viral nature of the beast without also being willing to connect, reach many people and let others share. It’s like wanting to enjoy the sensation of flying over the water in a boat at high speed but without the engine noise. It’s the “other people” partRead… Read more »
The Alexandria Chamber’s Internet Engagement Forum is a project Joe Shumard and I are leading to see how far we can get Chamber members to take advantage of the Internet. At our meeting yesterday, there was a lot of interest in moving forward…by extending current practices. We had several people who were experienced in emailRead… Read more »
Two weeks ago, Motorcycle Dan the blogger explained that he is waiting for an avatar to handle his email, scour the web for things that interest him, figure out who to let through on his phone, handle the administrivia of his life. As I listened, I realized I had most of those functions in Gmail,Read… Read more »
Lewis Howes, a record setting arena football player, college All-American, and social media explorer has his own YouTube Channel and made a great video. “Top 8 Ways To Use Social Media” (Live links at http://throughthebrowser.blogspot.com/2010/01/top-8-ways-to-use-social-media-video.html)
The OKCupid blog measures the response rates of different types of photos on their site. Cool data! http://blog.okcupid.com/index.php/2010/01/20/the-4-big-myths-of-profile-pictures/
I had coffee with one of my hero consultants last week. Over a decade ago, I watched him work with a customer, and he was magic. In an hour he gently gave the customer a better understanding of how to operate his business that lasted for years. So now he’s older. Just talking to himRead… Read more »