We’re pleased to see GovLoop’s great report on open source solutions and agencies of the future released this month. OmniStudio, jumped on the open source bandwagon back in 2006, and we’ve long been making the argument that open source websites (especially those built in WordPress and Drupal) can help to lower tech costs, improve functionalityRead… Read more »
Proving once again the awesomeness of Twitter, Facebook bit the bullet on hashtags and rolled them out to some users this week. Rumors of Facebook hashtags began to circulate in March, but now that they’re finally here we will begin to see whether they enhance user experience and functionality on Facebook, or indicate that FacebookRead… Read more »
Did anyone else notice that Flickr’s redesign propelled it in the direction of looking exactly like Facebook would look if images were the only content type? I am not denying that Marissa Mayer has brought an incredible amount of fresh ideas and new strategies to reinvigorate Yahoo and at the very least to keep itRead… Read more »
I was struck this weekend by a beautiful metro car ad featuring the Partners in Preservation campaign to support 24 historical places in the DC metro area. My interest was naturally piqued by the combination of historic sites (I love history, worked for a museum) and social media engagement (I may or may not beRead… Read more »
March is Women’s History Month, and I often like to use this time to take the temperature of women’s progress toward equality in society. The results are so often a mixed bag. Women earn more bachelor’s and master’s degrees than men, but still make up less than 20% of Congress and C-Suite positions in FortuneRead… Read more »
We have come a long was from the first pages built and shared on the internet. Remember when you had to type in “Click Here” to guide users to clicking on a link if they wanted to open and read a report? Now everyone knows what underlined text means on a website. Design for theRead… Read more »
Facebook, Twitter, and other platforms are not just social, they are global. Even though US users tend to make up the largest proportion of social media users on these and other sites, the internet makes reaching a global community more and more feasible. While attending a workshop hosted by Social@Ogilvy on this topic, I wasRead… Read more »
Marketing agencies and branded organizations presenting at and attending Social Media Week DC all seemed to agree on three best practices for social media: 1. Select the correct platforms for your content: If you don’t have a lot of image assets or your story is not told through images, don’t use Pinterest. If you doRead… Read more »
Marketing agencies and branded organizations presenting at and attending Social Media Week DC all seemed to agree on three best practices for social media: 1. Select the correct platforms for your content: If you don’t have a lot of image assets or your story is not told through images, don’t use Pinterest. If you doRead… Read more »
If you’re like me, you’re still recovering from and trying to absorb and sort all the content shared during Social Media Week last week. There was so much information and so many ideas presented at each session that I found myself consistently over-stimulated, but in an exciting way. As I wait for all of theRead… Read more »