A November 2013 eMarketer survey of companies with 100+ employees estimates that 88% of U.S. marketers will use social media for marketing purposes in 2014. This number has been steadily increasing from the 85% eMarketer first reported in 2012. The companies surveyed were asked about social media marketing tools including: blogs, microblogs, photo- and video-sharing,Read… Read more »
Everyone at The Chief Storyteller® wishes you a warm, safe, and relaxing holiday season. Here’s a little humor we shared years ago with our first holiday greeting card. Original post
A good friend of mine recently told me about an executive in his company who would nary utter a holiday greeting before leaving the office for the holiday break. She would simply slip out the door when the time came to leave. No good bye. No holiday greeting. Not one word. This went on forRead… Read more »
I was reading a book by Steve Yastrow this week entitled, “We: The Ideal Customer Relationship,” when I stumbled upon this insight… we are defined not by the things that make us similar, but by the things that make us different. Brilliant! The great corporate, philanthropic and personal brands that come to mind are theRead… Read more »
I just returned from Thanksgiving holiday with family. It was an enjoyable weekend filled with warmth, lively and engaging conversation and a chance for all of us to reconnect. To help pass the travel time, I brought along the December issue of ‘Washingtonian’ magazine. Among the articles that caught my attention was the one entitled,Read… Read more »
President John F. Kennedy once said, “Leadership and learning are indispensable to each other.” Take a moment and think about the leaders you know. Leaders of industry, thought, government, sports and your community…the people who inspire us to give our very best are the ones who do not assume they know everything. They know theyRead… Read more »
I had the privilege of delivering a guest lecture on personal branding at one of the local universities last week. One of the key messages I tried to convey to the students of Professor Murphy’s marketing class was the importance of telling their brand story in a way that is meaningful and easily understood byRead… Read more »
Your brand’s return on its social media investment isn’t always about return on investment (ROI). Sometimes, it’s more about the return on relationship (ROR) and how effectively it is engaging members, customers and other stakeholders. During one of my recent visits to the gym, I tweeted that I was having “another great morning in myRead… Read more »
Last week, I wrote about why I think sales people need to spend more time in front of their customers. I told the story of one of my former customers and how he taught me the importance of nurturing business relationships – the kind of relationships between a seller and a buyer where the salespersonRead… Read more »
If your salespeople are not in front of your customers, who is? Chances are one (or maybe more) of your competitors is. And the human touch your competitors are providing to your customers is differentiating their brand and building the kind of relationship that will result in your losing the account or slashing your marginsRead… Read more »