“Charlie” (name changed) shared this change of address post card with me. The design is nice and well-formatted. The message is light and engaging. There’s just one problem…I noticed it right away…can you? Scroll down to the bottom for the answer. No where on this postcard does the name of the company appear. Oops! TheRead… Read more »

Relationships between two people are important. Always have been and always will be. Social media has not changed that; all that’s really changed is how people communicate with one another in the course of building and sustaining those relationships. What’s also changed is the way brands communicate with their customers. Customers are eschewing one-way broadcastRead… Read more »

Peter Drucker, hailed by many as “the father of modern management,” saw marketing as “the whole business seen from the customer’s point of view.” It’s a simple definition with a clear focus on a single stakeholder – the customer and his or her point of view. Marketers looking to integrate sustainability into their brands mightRead… Read more »

I’m a sales guy and I’m going to spend the day tomorrow making cold calls. If I were to send an email or place a telephone call to a C-level in your company, how would he or she respond? Would he or she even respond? The answers to those questions will tell me a greatRead… Read more »

I still remember the feeling I had when my parents dropped me off at college for the first time. We said our goodbyes outside my dorm and then they were off. I was alone. It was a little scary, I’ll admit. As I walked back into my dorm, it hit me. This was my time.Read… Read more »

When it comes to business planning and strategy, I’ve noticed there are two types of people – those who believe they can and those who believe they cannot. The folks in the first group will generate a slew of ideas for making dreams come true, while those in the second group will offer only excusesRead… Read more »

This morning I was driving my daughter to school. Out of nowhere she says, “Why is that man not smiling?” I look around car to car to car without seeing any man scowling. As such I said to my four year-old, “what man?” And she pointed right in front of my car and said, “theRead… Read more »

I was at a meeting recently where one of the participants emphatically declared that social media was all about creating great content. Period. An “if you post it, they will come” approach to building a presence across the digital marketplace, if you will. As an experienced business storyteller and social media professional, I would haveRead… Read more »

Last week we spent some time helping Jay, a job seeker, a bit frustrated job seeker at that, think differently about how to communicate his value, accomplishments, and differentiators. About how to message and position himself differently throughout his cover letter, resume, and interview process. One of the most effective ways in thinking differently isRead… Read more »

I was at the gym the other day when I saw a t-shirt with this quote on it: “One team, one goal.” While it apparently was the motto that had been adopted by a group of employees at a local business, it could (and should) be the motto that guides almost any team or group.Read… Read more »