I’m always fascinated when my 8th and 10th graders find an offer they are passionate about. Take the recent Baja Fresh in-store promotion, which asks consumers to save the Earth one cup at a time by refilling a reusable drink cup each time they visit. Why would two teen-aged boys who aren’t overly passionate aboutRead… Read more »
Happy St. Patrick’s Day to everyone Irish. And in the United States, we say, everyone is Irish on St. Patrick’s Day. Original post
How many times have you been sitting in some sort of team motivational meeting or workshop and been served up some fitness-related metaphor? “You gotta run that race!” “Get to the top of the mountain!” “Score that touchdown!” or “Ride the wave to success!”Admittedly, sitting at your desk, making calls, sending emails, and attending meetingsRead… Read more »
On Thursday last week, LinkedIn launched a brand new service called “LinkedIn today.” Liz Reaves Walker on the LI blog made the announcement. She wrote, Staying on top of industry news is something we think matters for any professional whose success depends on being well informed. With all the news websites, blogs, tweets and newslettersRead… Read more »
If the success of your business, not-for-profit, or government agency rests upon how well you sell your ideas, products or services and you’re not currently blogging, you may want to reconsider. You may be selling yourself short by overlooking this influential medium. Technorati, the leading blog search engine and directory, recently released its annual “StateRead… Read more »
It’s a small world. That’s what I find myself thinking almost every day. I constantly meet people who I am very glad to know even when I am just sitting on an airplane. I also make a habit to hand out business cards to most of the people I meet. Am I job hunting? No,Read… Read more »
How well do you inspire others? Do the people on your team consistently exceed your expectations? Or do you wish there was a way you could simply get them to do more? I’ve learned over the years the best leaders do more than just motivate their teams…they inspire them! The best leaders I’ve worked withRead… Read more »
One of our mantras here at The Chief Storyteller® is to know your audience. When you are defining yourself to your target audience, be sure to do it in a way that’s relevant to them. It’s one of the best ways to drive the results you are looking for. Let’s assume you are introducing yourRead… Read more »
Let’s assume you’ve done your homework. You know why you should invest in social media (e.g., engage with your customers). You have a good idea of what you’re hoping to gain (e.g., increased brand loyalty). And everyone on your senior management team agrees on how you will measure success (e.g., a larger network of influencersRead… Read more »
My wife and I went to a big name chain restaurant last night. It became the third consecutive bad experience. We thought the first “bad” experience about a year a fluke. Six months later, we said it’s just a bad coincidence. Last night, was our decision point in deciding never to go back. Toward theRead… Read more »