Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s taken me days to compose my thoughts as to the mass shooting-massacre at Newtown, CT. As someone in the justice system it hits hard; nothing prepares you for this. Working with crime victims gives me a unique perspective and I know how a burglary or robbery or violent crime impacts aRead… Read more »
Http://LeonardSipes.Com Are blogs the journalistic scumbags of the internet? I just finished reading (for the second time) Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.” Holiday heaps tons of slime on both blogs and the mainstream media. The premise of the book is something he refers to as “trading up the chain;” convinceRead… Read more »
Http://LeonardSipes.Com I was invited to Aurora Colorado by a federal agency as part of a group of experts in public relations and social media. Our goal was to revise a public relations manual for national training. The group leader asked me for an overview of social media with an emphasis on the advantages of participation.Read… Read more »
From Marketing Charts.Com (Source below) “While 33% of the most-engaging YouTube campaigns run under 30 seconds, only 11% of campaigns by volume run that length, per findings from a Yesmail Interactive study[download page] released in June 2012. And although YouTube campaigns rose sharply over the 3-month study period – by about 38% to 80 acrossRead… Read more »
Http://LeonardSipes.Com From MarketingCharts.Com: “American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per an Overblog study released in June 2012. Yet, when it comes to what defines the ultimateRead… Read more »
Http://LeonardSipes.Com I was listening to a “Social Media Today” podcast where guest participants addressed the wonders of social media and all things internet. It was a love fest about the power and impact of social and internet use. While I share their enthusiasm about the “potential” of social, we still have a long way toRead… Read more »
Http://LeonardSipes.Com After thirty-two years of speaking to the media and tens of thousands of interviews I’ve come to recognize that the most difficult part of the public affairs profession is communication honesty. It’s an observation and concern shared by many in our profession. It’s simply too tempting for many to bend the truth to theRead… Read more »
Battling the Bullies–Using Audio for Internet Reputation Management Http://LeonardSipes.Com Note: Good writers visualize their readers. I see a women/girl being the victim of internet bullies posting photos or salacious stories on Facebook and related social sites. This article is for her. There was an article in the New York Times addressing reputation management. The fundamentalRead… Read more »
Http://LeonardSipes.Com Pew Study-Background: “A recent study conducted by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, in partnership with the Knight Foundation, finds that nearly three-quarters of Americans (72%) report following local news closely “most of the time, whether or not something important is happening.” In contrast, one-quarterRead… Read more »
Http://LeonardSipes.Com This site specializes in public relations and social media for government, associations and nonprofits but the bulk of innovation in the use of video or audio to explain and sell websites comes from the commercial sector. The question is whether non-commercial sites should adopt the same strategies? The bulk of visitors to any websiteRead… Read more »