Http://LeonardSipes.Com CBS “Sunday Morning” (best news show on television) produced “Casting a Skeptical Eye” on April 1, 2012 stating, “No fooling – it’s April 1st, which means we should be extra skeptical about everything today. But correspondent Mo Rocca says with technology letting mis-information and myths spread so quickly, being skeptical is good advice everyRead… Read more »
Http://LeonardSipes.Com I wrote “Stress and Public Relations” last week and received comments and questions via e-mail, LinkedIn and Twitter. Most debated the reasons for stress in communications but several suggested that social media was a contributing factor. The original article was based on a findings from CareerCast/PR Newser on the ten most stressful jobs. Summary:Read… Read more »
Http://LeonardSipes.Com Tonya Garcia from PR Newser reports on findings from CareerCast regarding the most ten most stressful jobs. Selected findings: Public relations officers were second on the list. Photojournalists were fourth. Newscasters (television and radio news presenters) ranked as fifth. Advertising Account Executives were sixth. Observation on the PR profession from the article, “This highly-competitiveRead… Read more »
Problem: Search engines, apps and just about everyone else on the web wants to track everything you do. Solution: Search engines and others can ask for volunteers to offer their data on monthly installments. Article: The process of search engines and apps tracking everything you do on the internet and having access to friends orRead… Read more »
Http://leonardSipes.Com “Truth is mighty and will prevail. There is nothing the matter with this, except that it ain’t so.” Mark Twain I apologize for the audacity of suggesting that I know how to fix the media’s digital problems. I have been associated with state and national media for over 30 years and I want toRead… Read more »
Http://leonardSipes.Com I recently wrote Newspapers and the internet; the lessons we share. The first and second articles were based on The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School which may be (and probably is) the most insightful social media document of all time. This isRead… Read more »
Http://LeonardSipes.Com (PR and social media for government, associations and nonprofits) I wrote an article describing assistance from Google regarding assistance to nonprofits, seehttp://leonardsipes.com/kudos-to-google-help-for-nonprofits-and-associations/. Now, YouTube (owned by Google) is offering an array of incentives to encourage nonprofits to take advantage of its services. One of the challenges of working with nonprofits and associations is gettingRead… Read more »
Http://LeonardSipes.Com (social media and PR for government, associations and nonprofits). See summary of Pew Internet research on privacy and related media coverage regarding new legislation below. Article: If you listen to Leo Laport’s TWIT network (http://twit.tv/) you will find the finest audio and video offerings and insights on technology. TWIG (This Week in Google;http://twit.tv/show/this-week-in-google/) offersRead… Read more »
Http://LeonardSipes.Com (Note that I write about the internet and PR experiences of government, associations and nonprofits). Pew states that 65 percent of Americans are involved in social media but what do we mean by “involved?” The research below from Pew suggests that power users constitute about 20%-30% of Facebook users. Only 5 percent of FacebookRead… Read more »
Http://LeonardSipes.Com; a PR and social media site for government, associations and nonprofits. It’s not often the Google Gods come down from on high and tell us what makes a great website; they just keep repeating their mantra that what’s good for search and people is good for Google. Yep, it’s understood that websites and theirRead… Read more »