Http://LeonardSipes.Com I listen to a lot of tech-related podcasts on my daily commute via train every day. If one listens to the pundits the social world is the near future and traditional methods of communication will be permanently left behind. The observations are limited but understandable considering the well-documented decline in traditional media use. There’sRead… Read more »
Http://LeonardSipes.Com I start getting concerned when I watch national news and the reporter cites Twitter messages as evidence of public sentiment. It’s equally interesting when professional friends express dismay when Twitter starts slamming their agencies. The report below from the Pew Research Center’s Project for Excellence in Journalism analyses social media coverage of the 2011Read… Read more »
Http://LeonardSipes.Com You and your organization have discussed a social media presence. You and staff are aware that two-thirds of Americans are currently engaged in social media and you note that almost all young people report social media use. For today’s communications needs and for those of the future, you decide to take the plunge. ThenRead… Read more »
Http://LeonardSipes.Com It’s really easy to go to your share button at the end of your website article and place your new creation on Facebook, Twitter, LinkedIn and other social media sites. You even take time to create customized Twitter and Facebook pages. You do all this “but” you get little traffic from these sources toRead… Read more »
Http://LeonardSipes.Com Well that sounds like a silly question. But it goes to the heart of what social media really is. It’s causing many to drop out of social media efforts. I read articles from the best and brightest in social media and I’m constantly being told that I need a loyal audience of engaged fansRead… Read more »
Http://leonardSipes.Com I recently wrote http://leonardsipes.com/social-media-during-emergencies-are-you-ready-for-an-explosion-of-bad-information/ which addressed the potential for hundreds of thousands of social media posts during an emergency. This is not my first article on the subject and I have personally administered the public affairs response to scores of major incidents. Please let me make one thing clear from the beginning; I loveRead… Read more »
Http://LeonardSipes.Com Summary of Research Regarding Teens Online—The Future of Social The best research on the online world of teens comes from Pew and the experience, while cautionary as to bullying, is not as bad as others have made it out to be. Fifteen percent report online “meanness.” The report shows parents actively involved in theRead… Read more »
Http://LeonardSipes.Com “Connecting America: Building Resilience with Social Media” from the Center for National Policy in Washington, D.C. is an interesting read about the post 9/11 world and the growth of social media. The focus is on emergency response to tragedies. The premise of the 26 pages can be summarized by stating that social media canRead… Read more »
Http://LeonardSipes.Com I returned from the Blog World-New Media conference in Los Angeles last night (http://www.blogworld.com/ ) and it’s easy to say that it’s the best social media conference I’ve attended (third time for me). Four-thousand participants from over 100 countries filled the room with massive energy and creativity. You can’t go to Blog World withoutRead… Read more »
Greetings from the last day of Blog World in LA. Amazed by all the creativity. In the process of learning how to create a fully functioning television studio anywhere you want. The virtual sets give you a professional look (think Entertainment Tonight) with two chairs in front of a green screen. If you can createRead… Read more »