Once in a while I like to analyze various search trends taking place in my industry. I do this primarily to see which terms are sticking and to gauge demand for specific business offerings. I first predicted a drastic rise in interest for “social media monitoring” information 4 years ago. Search for the term hasRead… Read more »
After years of hearing ”it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0 is now public. Here is an excerpt from Tony’s speech: “Web 2.0 tools provide additional means of interactive communications betweenRead… Read more »
You may have noticed that there is a question mark at the end of my blog post title. That’s because I didn’t want to make it sound like a statement, in case I’m missing something. Here’s what I experienced today and would love some of your feedback on: I was driving north on Bank streetRead… Read more »
To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience). Unfortunately, for most government organizations, a comprehensive market segmentation study is rarely a top priority. As aRead… Read more »
Two weeks ago I managed to seriously fracture my humerus bone. I had to have surgery to put a titanium plate with 8 screws into my arm so that the bone could heal properly over the course of the next 6 months. While the benefit of having surgery after a fracture is not having toRead… Read more »
It has been exactly one month since my wife and I decided to join the 1 in 7 Canadians (or two million homes) without a landline. The funny thing is, I completely forgot I ditched it until I was reminded by stumbling across a recent article on the topic. Apparently by the end of 2014,Read… Read more »
At this time , millions of tributes, obituaries and status updates are flooding the internet in remembrance of a true visionary. I did not know Steve Jobs personally, but I did follow his endeavors quite closely throughout the last decade. I’d like to post up this speech from his 2005 Standford University Commencement Address ,Read… Read more »
Huh? Let me explain what I mean. Here’s a brief history of Facebook from my own personal experience. I joined Facebook sometime in mid 2006. It was only open to colleges and universities, quickly followed by cities. Up until that point, the main conversation platforms for myself and my close friends other than in-person conversations,Read… Read more »
Whenever I work with a new client, I always enjoy the “internal document/material review” phase quite a bit as I get to learn a great deal about the organization in a short period of time. Part of the process is of course digging through content on the client’s website. In the case of the CanadaRead… Read more »
Our organization, CEPSM, recently ran a database “cleaning” email campaign to remind our e-communications subscribers that they are in full control of what they want to receive and how often. While at first instinct nobody wants to see their database decline in numbers, I’m sure most people would agree that clogging your audiences’ email in-boxesRead… Read more »