Government websites are mostly terrible, not because they lack a slick design, but because they are trying to be all things to all people. The goal of these steps is to maximize the chances that your visitors quickly find what they are looking for. 1) Avoid offering a menu of unrelated choices on your homeRead… Read more »
There was an interesting post on GovLoop about the why of social media. The post boiled social media success down to conversations. Social media is viewed here as another channel to reach people. Under such a regime, traffic becomes a focus. “How many people are using these tools?” The focus is on providing information toRead… Read more »
Imagine the old marketing as a game of basketball, but your customers are in the stands watching the game. New marketing is all about bringing them into the game. How are you bringing your customers into the game? Are you giving them a chance to express themselves? Are you allowing them to add to orRead… Read more »
I have a completely different way of thinking from my fellow public servants about career development. Their way of thinking is I am going to sit in this job for as long as possible, obtain civil service protections, and maybe move up the ranks in responsibilities. This can take years. It’s the old way ofRead… Read more »
You, the government marketer, are no longer the organization’s lead communicator. I was asked by my planner colleagues, “Where’s your blog?” Well, I don’t have a blog (other than this one). One of them pointed out rather correctly that my job was to be a “social media enabler”. I like that term. So you’re aRead… Read more »