The subcouncil team has had some active discussions about policy aspects of Twitter for government agencies over the past few weeks. At a time when Government agencies are starting to actively engage with constituents using social media tools, there’s still different schools of thought about how to approach Twitter. On a recent episode of GovernmentRead… Read more »
This week I caught up with Lynn Dean to talk about the impressive evolution of the Transportation Security Administration’s Idea Factory and get the scoop on the organization’s wisdom. As a communications strategist, Dean knows how important it is to engage every audience. “When people think about social media, they assume communication always means external,Read… Read more »
Your organization’s web and communication teams likely did not include web 2.0 or social media staff from the start. Expectations for engagement and more accessible technologies are rapidly evolving and some communication shops – or many depending on who you ask – are playing catch up to become a more dynamic presence in the webRead… Read more »
In the past few weeks, the General Services Administration (GSA) has signed Terms of Service (TOS) agreements with a number of new media providers. The agreements signed by GSA were negotiated with the assistance of a number of federal agencies. The goal was to arrive at a TOS federal agencies would be comfortable enough withRead… Read more »
Many public and private organizations are already using social media tools as part of their communications planning to advance their missions and reach target audiences. For organizations still relying primarily on traditional media to get their messages out, curiosity about how to incorporate social media tools are high. Facebook, Twitter, Wikis, YouTube, blogs, podcasts, forums,Read… Read more »
So, you’ve been searching high and low for a way to jazz up your office’s internal communications and collaboration, and now you’ve heard that GSA negotiated a terms-of-service agreement with Facebook for federal agencies. Your agency is on board, too? You even got the go-ahead from your boss?! These are definitely exciting times. Let theRead… Read more »
Last week my team was asked to develop an ‘internal blog’ that would reside on the intranet. The initial purpose was to create a blog that allowed two-way communication, much like a ‘bulletin board’. As it turns out, it wasn’t a blog that we were being asked to create, but really a forum. I’m sureRead… Read more »
I don’t know if you have given much thought to using Ads on Facebook. I really hadn’t, but got curious last week. We’re not using Facebook at Housing and Urban Development yet, so I thought of another way to test this capability. I put on one of my other hats: I serve on a non-profitRead… Read more »
The unfortunate budget realities in the State of California prevented me from traveling to Washington, D.C. last weekend to attend Government 2.0 Camp, but that didn’t stop me from participating! Thanks to live tweeting, I was able to follow the event from the very beginning to the very end (and then beyond, as presentations, videosRead… Read more »
The first-ever government 2.0 un-conference was impressive and invigorating. Coming together with a reported 500 colleagues, enthusiasts and thought leaders in social media and web 2.0 applications was a great opportunity to focus my individual efforts as well as those driven by the Social Media Subcouncil on which I serve. Not to mention, the gatheringRead… Read more »