In my last post, I talked about the ten things you should be saying to your boss. Now it’s time to look at the other side and share ten things that your boss should be saying to you. “What do you think?” Your boss should value your opinion and contributions and frequently ask for yourRead… Read more »
One of the questions that my team members and potential employees have asked me a lot over the last few years is “what are you looking for in an ideal employee?” We just finished a performance review cycle here where I worked with a few members of my team on their development plans for theRead… Read more »
Everyone has posted something they wish they hadn’t. Don’t worry so much about the past and get back up on the horse. That’s what will define you, not one post. On Friday, the NextGen Journal published an article titled “Why Every Social Media Manager Should be Under 25″ by Cathryn Sloane. This article predictably generatedRead… Read more »
“The performance review of the future will include services like Salesforce.com’s Chatter and its Influencers feature, which measures how much weight you carry among your peers” This is a quote from a recent Fast Company article discussing how enterprise social networks behind corporate firewalls are using Klout-like tools to measure how “influential” you are withinRead… Read more »
I’ve grown increasingly frustrated when I hear my PR colleagues tell me they’re going to “pitch the media.” Maybe it’s because my non-PR friends look at the term so pejoratively. Maybe it’s because it implies a certain level of salesmanship. Maybe it’s because it erodes my own idealistic view of the media as the fourthRead… Read more »
Three months ago, I made a huge change in my life. After eight years as a government consultant in DC, I picked up my family and moved to Chicago to work at Cramer-Krasselt. I went from DC to Chicago, from consulting to PR, from government clients to big brands, from the suburbs to the city,Read… Read more »
I read this post yesterday that included an infographic from Online Colleges discussing some of the ways in which you can use social media to find your next job or internship. It even included five tips to help you “stand out from the crowd.” Unfortunately, rather than highlighting some of ways in which people haveRead… Read more »
Make friends, not ads.™ That’s the message that greeted me when I first opened the Cramer-Krasselt homepage and again when I walked into the lobby for my first interview five months ago. Seemed especially fitting for me as I’ve railed against traditional advertising (“look at me!! come buy my stuff!! Now! Now! Now!”) and traditionalRead… Read more »
All Wikipedia articles and other encyclopedic content must be written from a neutral point of view. This means that editors should avoid stating opinions as facts, avoid stating seriously contested assertions as facts, avoid presenting uncontested assertions as mere opinion, use non-judgmental language, and accurately indicate the relative prominence of opposing views. One can easilyRead… Read more »
“Let’s bring PR in so they’ll get us some media coverage for the new launch!” “Let’s make sure we have PR look this over to make us sound better.” “Can you have PR develop a plan to make sure the public thinks we’re awesome?” “Our customers keep complaining about our product – can we getRead… Read more »