Lazy Peep by Flickr user [F]oxymoron I attended the PRSA Digital Impact Conference last week, and like many PR events, it had a mix of really great presentations but I also noticed the continuation of a disturbing trend throughout our profession – laziness. Laziness disguised as “social media best practices” and cool new tools. Don’tRead… Read more »
A version of this post originally appeared on this blog last year. I’m re-posting it with a few minor modifications because I’m giving a presentation based on this content next Tuesday at 10:15am EST at PRSA’s Digital Impact Conference. If you’ll also be attending, let’s get together. Who leads your organization’s social media initiatives? IsRead… Read more »
As I wrap up my first week in Chicago, I’ve fully realized the advantage of working with the same people for years – they knew exactly how I thought about PR, social media, communications, and branding. They knew what I looked for in their work, what questions I would ask, what points I wanted themRead… Read more »
One of my new favorite sites is www.rebelsatwork.com/. Started by Lois Kelly and retired deputy director of intelligence for the CIA, Carmen Medina, the site is meant to give corporate rebels a platform to share their stories and ideas and help more corporations and big organizations succeed because of (not in spite of) their rebels.Read… Read more »
Have you heard of Brandon McCarthy, Paul Bissonette, Pat McAfee, and Antonio Brown? If you’re like most people, you probably haven’t. We’re not exactly talking about Kobe Bryant or Derek Jeter here. Why would you know anything about a middle of the road starting pitcher, a left-winger with 5 career goals, a punter, and aRead… Read more »
I’ve become the designated “social media guy” for a massive organization (25,000+ people). For a while, the responsibilities of this role consisted primarily of explaining what the Twitters were and why people cared about what you ate for lunch. As social media has grown in popularity, so too has the internal and external demand forRead… Read more »
As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. “We’ll have our own Wikipedia!” Or Facebook…or Twitter – you name it. Unfortunately, as many have already discovered and many more will continue toRead… Read more »
“Even with the sacred printing press, we got erotic novels 150 years before we got scientific journals.” – Clay Shirky at TED Cannes in June 2010 This is one of my favorite quotes from one of my favorite people in the business, Clay Shirky. I particularly like it because it illustrates the period many organizationsRead… Read more »
As 2011 comes to a close, it’s only natural (and for a blog, virtually mandatory) to reflect on the year that’s passed. Since that first post more than three years ago until now, this blog has served as the foundation for everything I’ve done in creating and building the social media practice at Booz Allen.Read… Read more »
There’s big news in the PR industry as the Public Relations Society of America (PRSA) recently announced that they are embarking on an international effort to modernize the definition of public relations. Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals and boasts a community of more than 21,000Read… Read more »