Last night, while flying home from the Enterprise 2.0 Conference – Santa Clara, I thought about all of the sessions I attended, the people I spoke with, the demos I watched, and I kept thinking back to something that Dawn Lacallade said in her presentation on Wednesday afternoon: “If you want your Enterprise 2.0 effortsRead… Read more »
See you next week in Santa Clara! Next week, I’m attending and speaking at the Enterprise 2.0 Conference in Santa Clara. I’ve attended many social media conferences over the years and have posted several times about my experiences at these events.While the vast majority of people I meet at these conferences are highly intelligent, ambitious,Read… Read more »
A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger, a group of people who share an interest, a craft, and/or a profession. Over the last year or so, the term communities of practice has entered the social media buzzword lexicon along with virtual collaboration, engagement, platforms, and Enterprise 2.0.Read… Read more »
Don’t be like Cleveland…prepare for when your star leaves We all know the story – local high school star LeBron James joins the hometown Cleveland Cavaliers, becomes a star, leads his team to the playoffs for five straight seasons and then “takes his talents to South Beach.” Without their superstar, the Cavs finish the nextRead… Read more »
Watch your local Pee-wee football team’s practice sometime and you’ll see a lot of dropped passes, missed tackles, and a whole host of other mistakes. But…what would happen if you put that team on Heinz Field and gave them all the same amenities as the Pittsburgh Steelers? Yep, they still wouldn’t be able to completeRead… Read more »
What are you working on right now? Can you explain exactly why you’re working on it? Do you know why you’re spending time writing that blog post? Sitting in that meeting? Answering that email? Preparing that presentation? Do you have an idea of what you’re trying to accomplish? Do you have a strategy for whatRead… Read more »
Image Courtesy of Flickr user cgallent Public Relations vs. Advertising. Earned media vs. Paid media. Huge budgets vs. tiny ones. Advertising and Public Relations have been engaged in a love-hate relationships for decades. What’s more effective? What offers better ROI? How should they work together? Should they work together? For years, advertising has been theRead… Read more »
It’s not difficult to find examples of sports teams using social media. From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups), social media has gone from being an innovative marketing tactic toRead… Read more »
Let’s do an experiment. Take five minutes and do a quick search of your organization’s blogs, microblogs, wikis, and forums that are available behind your firewall – and then let me know what the most popular topics are. Do they involve ”social media,” “Web 2.0,” “new media,” “mobile,” “enterprise 2.0,” or “collaboration?” Now, take aRead… Read more »
The ubiquity of social media means that just about every industry, from non-profits to sports to higher education to government – has hundreds of different blogs in each of these industries that are devoted to studying social media’s impact on pretty much everything. Within the organization, we’re seeing this same long tail manifested in theRead… Read more »