Let’s get this straight – a few years ago, you read The Cluetrain Manifesto or Groundswell or one of the other hundred social media books out there, you started reading Mashable, you created a Twitter account, and you developed a bunch of presentations you used internally to help get buy-in from your organization’s senior leadershipRead… Read more »
Is your Facebook Insights Dashboard filled with peaks and valleys? Do the same people do all of the commenting and liking? Do you have a lot of likes, but very little comments? Does your organization have several sub-pages with little or no traffic? If you answered yes to any of the questions, then you mayRead… Read more »
I like failures. I like hearing about failures and learning from them. I like hearing that other people have made the same mistakes I have and succeeded in spite of (in some cases, because of) those mistakes. I like hearing how one social strategy fails miserably in one organization yet thrives in another. Sure, IRead… Read more »
Have you checked out the new Utah.gov yet? According to the press release, the site gets 1.2 million unique visitors a month and last year “processed more than 25.1 million secure electronic transactions through the official state website, mobile-optimized services, automated phone system, and point-of-purchase systems at retail outlets statewide.” Here’s a quick 2 minuteRead… Read more »
“In just a few more years, the current homogenized voice of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.” – The Cluetrain Manifesto “In just a few more years” – if only that were true. Unfortunately, this quote was written more thanRead… Read more »
Thanks to all who came to my presentation at the ACMP 2011 conference – as promised you can find my entire presentation here! In the fall I wrote a guest post entitled, “But I Don’t WANNA Change” about using change management techniques to encourage the adoption of social media within organizations. Over the past sixRead… Read more »
To be successful over the long-term, Open Government efforts can’t be a separate line item on the balance sheet With the recent news that several major Open Government efforts including USASpending.gov, Data.gov, and FedSpace may be shut down due to budget cuts and that the Pentagon has disbanded their social media office, many people inRead… Read more »
I talk a lot about the need to do a better job of integrating social media into the world of higher education. That’s why when my my alma mater asked me to speak at their annual Communication Week this year, I jumped at the opportunity (well, that and I was able to take my daughterRead… Read more »
The Packers dominated teams using the Lombardi Sweep, but few teams had the talent to run it as effectively “That’s easy – even I could do that!” Really? Could you? How many times have you been watching a game and said that about that highlight catch that you saw on Sportscenter? How many times haveRead… Read more »
This post originally appeared on my external blog, “Social Media Strategery.” When someone in the communications industry refers to a “community manager,” they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. However, over the last few years, a new Community ManagerRead… Read more »