If your goal is to present information in an unbiased, stick-to-the-facts sort of way, bullet points may work just fine. But if you want your audience to become engaged in your work and take action? Consider the humble story as your communication model.
Design is not merely a first impression of something we are about to consume. It controls how we consume content, from the order we read elements on a page to the shape and spacing of the letters.
When you produce something for an audience, remember that you are asking them to give you a treasure: their time. To help you maximize your audience’s precious resource, here are some tips to consider.