“Even if nobody is home, act like the walls can hear you.” – Jewish saying The other day I went into a store with Buddhist books and Tibetan artifacts. It was empty. I wasn’t totally amazed, since we’re dealing with a worldview steeped heavily in karma and reincarnation – i.e., if you steal a book,Read… Read more »
“G-d talker! Get out!” That was my Grandpa, may he rest in peace (alav hashalom, a”h) at the head of the Passover table. It was an ordinary holiday which meant we were arguing like we usually did, the lot of us, maybe ten or twelve. They say “two Jews, three opinions” and we were noRead… Read more »
We’ve been in Santa Fe observing the rich. There they are, in packs of two or three or five. They wear $3,000 cowboy boots and ski pants and fur hats. The waiters and waitresses wait on them hand and foot and I can see them spitting contemptuously when nobody’s looking. I totally hate their vibe.Read… Read more »
There are times when you dislike a person on sight and this was one of those times. Thin, tall, beautiful, irritable. Scowled when I asked for a bit more room on the bench, to accommodate family and coats. “What a bitch,” I thought. In quotes because so loudly it seemed out loud. We shuffled andRead… Read more »
Why you build a brand: to add value to your company. How you build a brand: advertising, marketing, PR, events, social media, publications, web, mobile, apps, sales, email, conferences customer service, internal communications…you name it. A top-priority, critical intersection you’re likely overlooking: the connection between PR and social media. The connections between your disparate activitiesRead… Read more »
“He wants to hold my hand. But I’m short.” “So walk side by side.” “He wants to hold my hand. So I said to him, ‘I’m short. I can hold your arm though.’” “What did he say to that?” “Once I put it that way, then he calmed down.” * * * Paradox: We seekRead… Read more »
Remember the good old days of building a brand? The days of “Mad Men.” You took the client out for steak and wine. You wrote up a creative brief. You gave it to the client, who signed it. And then you delivered Choices A, B, and C. They chose one, and you did advertising. ARead… Read more »
It happened one day while I was Googling myself. “She is a sociopath,” or something like that. “Good luck if you have to deal with her.” A comment, online, that referred to me. You are thinking I brushed that comment off, right? Like I’m so cool, and practiced, and nothing bothers me. Hell no! ItRead… Read more »
I pick up the phone and dial. “Hey Ma.” “What?” This is literally how we start every single conversation. “I keep having this dream that I am a baby, I am crying and nobody’s coming for me.” “That’s not a dream.” “What?” “When you were a baby we followed Dr. Spock. When it was bedtime,Read… Read more »
Because you’re so clueless, you use words like “engaging” just because they’re the latest buzzword. Because you look away from me when I’m talking to you, like that “how fast can I get out of here” kind of look. You check your goddamn PHONE! YOU DON’T HAVE ANY EMAILS! Because you don’t listen to aRead… Read more »