Weekends are for movies and if you don’t know what to watch the next time you power up Netflix on your Roku, I would highly recommend “The Interview.” Unfortunately the marketing of this movie was so bad that they almost totally ruined my interest in it. But I should have known that if Seth RogenRead… Read more »
Today I had to take care of a small errand and was struck by the inefficiency with which government works: Before walking in the door, I couldn’t figure out which instructions applied to me. I could barely even find them on the website. The appointment system was telephone-based, a frustrating waste of time. Once inRead… Read more »
l was texting on the shuttle bus and made myself violently motion sick. It was extremely embarrassing as I threw up on the train, in the fitness center, and then for more than an hour off and on in Starbucks, my #1 favorite brand of all time. Look at this logo of this great brand.Read… Read more »
The fantasy and fallacy of courses in brand is that consultants work like The Wizard of Oz. You think we stand behind a curtain, flipping switches and pulling levers, cogitating and ruminating. Until, like a pregnant woman, our water breaks. And a fully-formed, living, breathing brand pops out into the world, ready to “rock andRead… Read more »
That elusive, incredibly valuable quality we call a “leadership brand.” Really, what we mean is “charisma.” What is it? Who has it? How do you get it? Can it be taught, or bought? Or is it something you’re born with? As a little girl I used to watch Sunday morning political TV. I remember howRead… Read more »
Look…I totally get that you, the public are sick of us in the government wasting your money. I am a Libertarian, for crying out loud! But when it comes to spending money on brand, I have to tell you, you’re worrying about the wrong thing. This is not to say we should throw the moneyRead… Read more »
How much would you pay for your top competitors’ playbook? You can’t even imagine getting your hands on it. But if you could, you’d counter their every strategy. It is routine for service professionals to give this kind of counsel. Lawyers prepare the opposing case. Behind closed doors, if they’re defense, they fight like dogsRead… Read more »
“She has a million excuses for not wanting to get together with me,” she said. “Maybe she’s actually busy,” I replied. “No…it’s the same pattern, over and over again. When the chips are down, she’s never there.” Because they’ve studied marketing, so many marketers are completely blind to Branding 101. And the axiom: Our favoriteRead… Read more »
According to the Jewish faith, everyone is born as half of a pair. We spend our lives looking for our soulmate, without whom we will always feel and be incomplete. Yet in our quest for satisfaction, we risk becoming selfish. Thinking that it’s about our needs, our happiness and our selves only. Doesn’t Anyone BlushRead… Read more »
“Even if nobody is home, act like the walls can hear you.” – Jewish saying The other day I went into a store with Buddhist books and Tibetan artifacts. It was empty. I wasn’t totally amazed, since we’re dealing with a worldview steeped heavily in karma and reincarnation – i.e., if you steal a book,Read… Read more »
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