Testing Different Versions of Language can Improve Your Communications
Randomized experiments with multiple wording or design options (A/B testing) can assist in decision-making to help people better understand what you’re trying to communicate.
Posts By Greg Jordan-Detamore
How User Research Can Improve Application Processes
Does your government agency run a program or service that requires people to apply? By doing research into the experiences that applicants are having, you can gain insights to help design and implement improvements.