Posts By Scott Burns

Communicate Effectively or Watch Your Program Fail

By Scott Burns, CEO & co-Founder, GovDelivery In the private sector, we take for granted that effective communication is a mission critical function. It’s a matter of survival. If a company has a good product or service, but can’t explain it well, the company goes under. It’s that simple. In the public sector, the valueRead… Read more »

Feedback loops: Measuring results is easier in the private sector

(Apologies to anyone outside the U.S. for this metaphor.) Imagine waking up one morning to attend a soccer game. You arrive a bit late and the game is already in progress. What you see is mind numbing. The players all have padded gear on, stop play every time their awkwardly shaped brown leather ball touchesRead… Read more »

How do you relate to the public?

When you think of the stakeholders you serve, how would you describe your connection to them? Empathy, apathy, animosity, appreciation, or something else? We’ve been working on customer / client focus at GovDelivery, and we’ve gone through some healthy exercises that have me on the lookout for how I’m being treated as a citizen andRead… Read more »

Not too serious rant about my Kindle

Just for fun, I have to rant about the Kindle after seeing another ad on how well Kindle works in the bright sunshine on the beach. Who are all these people reading at the beach? How about everywhere else where real people spend most of their time? Is the terrific benefit of reading at theRead… Read more »

Don’t Forget Your Mission (or your /mission)

I’m a big fan of the Open Government Directive that recently came out of the Obama Administration. I’ve spent the past 10 years of my life trying to help government improve transparency, participation, and collaboration, and this Directive speaks to what I care about and what my company, GovDelivery, has been trying to facilitate. We’reRead… Read more »

Social Media and the Changing Role of Government (from www.ourblook.com)

I was interviewed by an interesting website called OurBlook this week. I’m sharing the text of the interview with GovLoopers as I’d welcome any feedback or comments on my perspective. I always find these questions on trends, etc. to be difficult and open to a lot of interpretation. Lately, I’ve been more concerned with tacticalRead… Read more »

If it Matters, Measure It (and share the metrics!)

This blog entry originally appeared at Reach The Public. One of my first mentors who ran a region of what was then called Ameritech (a baby bell in the midwest), had a saying, “If you value it, measure it.” The larger the organization, the more this holds true. In government, tracking results and sharing resultsRead… Read more »

PandemicFlu.gov Widget Available and Streaming Up to Date HHS/CDC/WHO Information

From the CDC In response to an intensifying outbreak in the United States and internationally caused by a new influenza virus of swine origin, the World Health Organization raised the worldwide pandemic alert level to Phase 5. on April 29, 2009. A Phase 5 alert is a “strong signal that a pandemic is imminent andRead… Read more »