Fancy that; persuasion theory in action: “…relaxing the standard economic assumption that everyone in the economy is rational and selfish, instead entertaining the possibility that some agents in the economy are sometimes human… “Nudge theory is an attempt to resolve a classic Conservative dilemma: since they believe in the small state and low taxation, shouldRead… Read more »
NB: this is a copy-paste of a blog post from IABC Wellington: www.iabcwellington.co.nz ========================================================= New Zealand public sector communications campaigns were prominent among winners of the prestigious 2009 Gold Quill Award for excellence in communication announced by the International Association of Business Communicators (IABC). New Zealand winners included Immigration New Zealand, for its MAGNET migrantRead… Read more »