Today, I gave a talk at Cornell Law & Internet conference on the topic “Beyond Cats & Kardashians – Building Meaningful Online Engagement”
Here’s my 13 of my tips:
-Find the engagement pain point
-Focus on the underlying demand for the service
-Find the existing audience you can leverage
-Embed elsewhere
-Leverage timely events
-Promote in-person
-Make Simple Ask
-Sign ’em up quickly
-Create light-weight engagement opportunities
-Use a human voice
-Create real incentives & show progress
-Create time-constrained & one-time events
-Celebrate community successes
I’ve embedded the full presentation below:
