Do Brainstorming Sessions Work? Studies Say No.
This morning I read a fascinating article from The New Yorker, Groupthink: The Brainstorming Myth, by Jonah Lehrer. The article points to one of the early founders of the concept of brainstorming, Alex Osborn. During the 1940’s, Osborn was one of the advertising agency industry titans, his book, “Your Creative Power,” was received very wellRead… Read more »