Originally posted on the GovDelivery blog. You have tackled organizational goal setting, audience development, branding, audience acquisition, multi-channel marketing, and next you need to identify areas where you can gain greater awareness and participation to drive value for your organization and the citizens you serve. Audience engagement (and re-engagement) is a leading goal for public-sector communicators. But,Read… Read more »
A lot of people have coaches. Tiger Woods hired Chris Como as his “swing” coach. Top tier actors hire coaches to give them pointers on acting well. Even musical maestro Benny Goodman took clarinet lessons well after he became famous. Mr. Como and other “trade coaches” help their clients shine in their trade. Executive coaches,Read… Read more »
Scientific data is collected from everywhere and used for everything. Research on rising sea levels, climate change, ocean science, forest preservation, energy assurance and more, rely on scientific data. But the power of scientific data can sometimes be overwhelming. One way to maximize data findings is through spatial analytics, which is the answer to aRead… Read more »
I spent last week on a review panel looking at the performance of a New Zealand university’s web team. It was an illuminating experience – and a very positive one – but it got me to thinking about the how to operate within a changing digital environment. That’s pretty vague so let me explain aRead… Read more »
This past March, the Association for Computing Machinery announced that its 2014 Turing Award would go to Dr. Michael Stonebraker. As a Google V.P. put it (Google puts up the $1M cash prize that goes with the award), “The efficient and effective management of Big Data is crucial to our 21st century global economy …Read… Read more »
Meet Kevin Kuhn, a NextGen Innovation Award finalist. For years, Kuhn has spearheaded high-risk, high-reward innovations at the EPA. His program, the Pathfinders Innovation Project, or PIP, has fundamentally altered the EPA’s former risk-averse culture to embrace big ideas that could yield even bigger environmental solutions.
Contrary to popular belief, governments have suffered from excess data- not a lack thereof. Before IT, as we know it today, revenue agencies used to rely solely on paper to store data files, most of it never to be used again. While we have come a long way from paper dependency, we still have muchRead… Read more »
Are you looking to move forward in your career? No matter what your goal is, here are five things you can do right now to help you get ahead.
This blog is an excerpt from a recent GovLoop industry perspective, Knowledge Transfer: Becoming an Informed Cloud Buyer. To access the full product, head here. There’s no doubt that cloud consumers are more informed than they were a few years ago. They understand the basics of cloud, what it is, what characteristics to look forRead… Read more »
Federal customer experience (CX) professionals are trying to wage a conventional war against bad CX. But they usually don’t have the budget, personnel, or authorities they need to win big, decisive battles. That’s why federal CX pros should consider changing their approach and use some proven CX guerrilla tactics instead. To make the most ofRead… Read more »