Digital Engagement Series Part 6: Engage then Re-engage

Originally posted on the GovDelivery blog. You have tackled organizational goal setting, audience development, branding, audience acquisition, multi-channel marketing, and next you need to identify areas where you can gain greater awareness and participation to drive value for your organization and the citizens you serve. Audience engagement (and re-engagement) is a leading goal for public-sector communicators. But,Read… Read more »

6 Tricks to Make Your Scientific Data More User-Friendly

Scientific data is collected from everywhere and used for everything. Research on rising sea levels, climate change, ocean science, forest preservation, energy assurance and more, rely on scientific data. But the power of scientific data can sometimes be overwhelming. One way to maximize data findings is through spatial analytics, which is the answer to aRead… Read more »

One Size Fits None – Are the Database Elephants Toast?

This past March, the Association for Computing Machinery announced that its 2014 Turing Award would go to Dr. Michael Stonebraker. As a Google V.P. put it (Google puts up the $1M cash prize that goes with the award), “The efficient and effective management of Big Data is crucial to our 21st century global economy …Read… Read more »

A Breath of Fresh Air

Meet Kevin Kuhn, a NextGen Innovation Award finalist. For years, Kuhn has spearheaded high-risk, high-reward innovations at the EPA. His program, the Pathfinders Innovation Project, or PIP, has fundamentally altered the EPA’s former risk-averse culture to embrace big ideas that could yield even bigger environmental solutions.

Guerrilla CX For Government

Federal customer experience (CX) professionals are trying to wage a conventional war against bad CX. But they usually don’t have the budget, personnel, or authorities they need to win big, decisive battles. That’s why federal CX pros should consider changing their approach and use some proven CX guerrilla tactics instead. To make the most ofRead… Read more »