All the email marketing advice you’ve read thus far in this series on improving your email strategy by Q2 means nothing if your messages never reach your audience. Deliverability refers to a message’s ability to arrive in intended recipients’ inboxes. It is an often-overlooked metric that has a large effect on your marketing efforts.
We begin with the assumption that government communication should be as good or better than private-sector communication, for three reasons: The public relies on the government as a trustworthy source of information Many are misinformed or under-informed about what the government does and the services it offers Trust in the government by the public isRead… Read more »
It sure would help ease the interview jitters if hiring managers made it a habit to send out a list of questions beforehand. While you’re unlikely to come across one who’ll do that – seeing how candidates answer on the spot is a pretty big part of the interview – there are some old standards youRead… Read more »
I’m not entirely sure of the demographic breakdown of GovLoop’s blog readership, but I’m willing to bet that a good number of you out there have kids in college. It’s spring break time now, so some of those kids of yours may be off enjoying a trip with friends or family, or maybe they’re justRead… Read more »
The weather is finally getting nice in DC and spring/summer is right around the corner (cue Olaf to share all the reasons why summer is the best). That means here at GovLoop, we’re hiring for our summer fellowship cohort! We’re looking for bright, hard-working current or recent graduate students to help create valuable resources for our awesome members.Read… Read more »
When you go to the local farmer’s market to buy produce, you often end up getting great value and quality. That’s usually because you can see the array of options right in front of you in order to make an informed decision. You’re aware of your options, and that makes you more confident in yourRead… Read more »
“You never really know a man until you understand things from his point of view, until you climb into his skin and walk around in it.” (Lee, 1960) “Undercover Boss” is one of my TV guilty pleasures. The premise of each episode is simple: the head of a large organisation leaves their ivory tower toRead… Read more »
Whether it’s a simple tiff over dishes in the sink or a productivity-scuttling battle over who has authority over a project, coworker conflicts can contribute massively to office stress. As with any relationship, conflicts will pop up over time – over miscommunications, misunderstood expectations, personality differences, and a host of other little things. They’re inevitable, butRead… Read more »
The series Empire has captivated quite an array of audience. The series is centered on a Hip hop music and entertainment company, Empire Enterprises, and the drama among the members as they fight for positions within the company as well as the dynamics that takes place in its environment. When I watch Empire each week,Read… Read more »
We go through our new “enabled lives” the best we can each and every day. Where I may have lost some of my physical abilities, my new abilities are far greater an enrichment to who I am and I would venture to say the same for my fellow sisters and brothers each and every day… Read more »