Top 5 Email Metrics To Track Consistently (And Why You Should Care)

Now is the time to determine which email metrics you will need to analyze to ensure you’re effectively measuring performance and moving the needle toward your goals. In this post, we’ll identify the top five email metrics to continually track and why they are important.

Succeeding with Digital Services in an Open Environment

This post is an excerpt from GovLoop’s recent guide, The Future of Digital Services. In the guide, we explore five trends that are transforming the way government serves citizens in the digital age. Given increasing government mandates and citizen demands, it’s imperative that agencies adopt digital solutions. To discuss best practices for maximizing investment in thoseRead… Read more »

Understanding the Universal Data Platform

The following is an interview with Dr. Greg Gardner, ‎Chief Architect, Government and Defense Solutions at NetApp. To learn more about how your agency can excel with big data, be sure to check out our guide: The Big Data Playbook for Government.  With government agencies creating more data than ever before, many organizations are leveraging emerging technologyRead… Read more »

Are You REDI for Diversity?

The Office of Personnel Management (OPM) recently launched a new program to drive up diversity in the federal workforce. The program is known as REDI: Recruitment, Engagement, Diversity, and Inclusion. The government is, potentially, at a turning point in terms of its diversity. In the coming years, there will be massive turnover in the governmentRead… Read more »

How are You Spending Your Saving?

Full disclosure: I came into work today a little grumpy. It’s Monday and that’s pretty much just the way of the world. But, this Monday is particularly challenging because it’s one of the first days after the start of Daylight Saving Time. My body clock is still off and I’m definitely feeling the effects ofRead… Read more »

A Government Acquisitions Supercenter

Superstores like Target, Walmart, and Costco are hugely popular. You make one stop, and you can get everything on your list – from car tires, to fresh produce, to a sofa, to a pair of sneakers. However, it can be exhausting to wander around and find a particular item, especially when there doesn’t seem toRead… Read more »

Can Innovation Chase the Wrong Things?

Organizations innovate for customers, but customers don’t think about innovation. In a digital world, customers think about ease and convenience, speed, security. Citizens care about receiving what they were promised. And in government, that means many things to many people. So if innovation means doing something different to add value for customers, what does itRead… Read more »

Origins of Strategic Communications & Public Affairs

A wise man once said, “You can only know where you’re going if you know where you’ve been.” This wise man is none other than the esteemed and renowned British Science Historian, James Burke. When I think of this saying, the communications geek in me thinks about the vast journey the communications field has takenRead… Read more »