Communication is key. Peter Drucker once said, “The most important thing in communication is hearing what isn’t said.” But sometimes, subtleties fail us, and in government, if we rely on hearing what isn’t said, we can get ourselves into major trouble. Chris Dorobek, host of the podcast DorobekINSIDER, recently interviewed Stan Soloway, President and CEORead… Read more »
Drip marketing refers to an email strategy that sends a series of messages to an audience over time. Employing this method affects email frequency and timing. Because the focus is on syncing pre-planned messages with predictable audience actions or interests, the frequency/timing will vary from subscriber to subscriber.
I want to give a shout-out to people who, over the last couple of months, have felt harried, desperate, confounded and fulfilled. These are the “statetographers,” my new word for people who facilitate the annual expression of a leader’s internal vision to a wider audience. Others might call you “speechwriters,” but your craft and callingRead… Read more »
How smart and savvy is your government agency on social media? Has it staked out a strong social presence in cyberspace, or is it more like a meandering dinosaur in Jurassic times? It should be evident by now that all public sector agencies need to strategically leverage social media in the 21st century Digital AgeRead… Read more »
A majority of Americans view government employees in a negative light; we are viewed as overpaid and underqualified according to most polls of the general public. While research shows that this isn’t true (see my last blog post), how do we improve public perception of government employees? For those of us that interface with theRead… Read more »
Football players may bear the brunt of the work on the field, but in the weeks, months, and even years leading up to the Super Bowl, dozens of government agencies go on the offensive. While it’s no shock that local city, county, and state agencies have a front-and-center role in the NFL game, many federal agenciesRead… Read more »
What I also discovered is that there are people willing to get out of their comfort zones to help other families out. It really does not take much to make a difference in someone else’s life, it just takes a willingness and the go ahead effort to do something about it.
I know, I know. That “many hands make light work” expression is nothing new. We’ve all heard it before, although, I typically prefer a different variation: “teamwork makes the dream work”. I’ve always accepted it to be true, but I have never seen it on quite the scale that I witnessed at Arlington National CemeteryRead… Read more »
Think back over the recent history of high-profile cyberattacks. Target, Sony, CENTCOM, celebrity nude photos, to name a few, but the list goes on. It’s starting to seem like every time we open our news portals, there’s word of yet another breach in cybersecurity. Chris Dorobek, host of the podcast DorobekINSIDER, recently interviewed a leadingRead… Read more »
“I think it is important to point out that creativity is a human capability. It is not owned by, or restricted to artists, designers and architects; everyone has it, but the real question is how you harness creativity in such a way that it can be made productive.” There has been a growing recognition inRead… Read more »