How To Capture Web Page Metrics using Google Campaign URL Builder
Google Campaign URL Builder is a free, online resource used to track web page metrics. The data is stored in your Google Analytics account.
Analytics
How To Create a More ‘Livable,’ Intelligent City
City leaders, who want to sharpen their cities’ competitive edge, face the dilemma between driving growth and creating a livable urban environment that attracts and retains citizens and businesses.
Politics Are Getting in the Way of Your Digital Analytics
Moving beyond satisfaction benchmarks to improve customer experience.
Mapping an Algorithm for Humans
Algorithms are the set of rules for solving a problem in a finite number of steps, and they are also a hot topic in the technology world.
Predictive Analytics Unlocks IoT’s Full Power
Predictive analytics analyze current and historical facts to forecast future outcomes, and the practice is a cornerstone of a fully-realized IoT strategy.
What You Should Know About Backup & Recovery Today
Government IT leaders know that efficient data backup and recovery are integral to mission success. But there are a few challenges that agencies have to overcome if they’re really going to secure and access their data.
Zeroing in on Data Analytics and Modernization
Agencies recognize that modern analytics is imperative. But to harness these capabilities, they need platforms that support real-time decision-making.
Why Partnerships Are Key to Success for Urban Science Programs
Improve your state’s data analytics initiatives by partnering with urban science programs that offer the policy know-how you need.
When Should Regulation Be Left Up to Communities?
Is legislation alone enough to make government work the right way? For the most impactful solutions, communities need to get involved at some point.
Securing Data in a More Holistic Way
As the volume of data increases every day, government will need new and innovative ways to identify, prioritize and, most importantly, secure their data.