Analytics

Analytics-Driven Media Planning: The Way It’s Done

By Elizabeth Kiken, Teena Hampton, and Annette Picon When media planning is done well, media selection is based on big data through syndicated research surveys. All people want media to reach the right audience. And some companies know who their audience is, while others may be surprised to find out who their audience actually isRead… Read more »

Mitigating Insider Threats With Big Data

The following is an excerpt from our recent Industry Perspective, Why You Need Improved Operational Intelligence for Big Data, which you can read and download for free here. Insider threats present a unique challenge to government agencies, in part because what may be normal activity for one employee could be abnormal for another. In largeRead… Read more »

Space: The Next Data Frontier

The following is a case study from our recent guide: The Big Data Playbook for Government. On May 5, 1961, Alan Shepard became the first American to enter space. Shepard instantly became a household name, along with the federal agency that sent him there: the National Aeronautics and Space Administration (NASA). Riding NASA’s Freedom 7Read… Read more »

Understanding the Universal Data Platform

The following is an interview with Dr. Greg Gardner, ‎Chief Architect, Government and Defense Solutions at NetApp. To learn more about how your agency can excel with big data, be sure to check out our guide: The Big Data Playbook for Government.  With government agencies creating more data than ever before, many organizations are leveraging emerging technologyRead… Read more »

The FY 2016 Budget: Details Worth a Look

The Administration’s FY 2016 budget proposal shows that it is committed to creating capacity and sustainability for performance-and-results based government. It’s all in the details. Beyond the dollars in the President’s budget, there are some details buried in congressional justifications that are worth examining. I think there are three sets of initiatives – that forRead… Read more »

Suffering From Data Downtime? You’re Not Alone

Today, data has become a new natural resource and is powering many services we rely on. Think about your smartphone: every app and service is powered by data. From restaurant and movie reviews, to GPS directions and weather alerts, authoritative data, often made public by government, helps provide these services. With access to data beingRead… Read more »

Navigating the People, Process and Technology of Big Data

The following is an interview with Mark A. Johnson, Director, Public Sector Big Data Program at Oracle. To learn more about how your agency can excel with big data, be sure to check out our guide: The Big Data Playbook for Government.  Although big data has the potential to radically redefine government operations, organizations still face significantRead… Read more »

Is Big Data the Same as Dirty Data?

Conversations on Big Data is a series of discussions about using analytics in creative and interesting ways that the Partnership for Public Service and the IBM Center for The Business of Government designed to broaden the perspective about quantitative analytics. Wikipedia defines Big Data as “…an all-encompassing term for any collection of data sets soRead… Read more »

Unlock New Insights by Breaking Down Old and New Data Siloes

The following is an interview with Chris Steel, Chief Solutions Architect at Software AG Government Solutions. To learn more about how your agency can excel with big data, be sure to check out our guide: The Big Data Playbook for Government.  With big data and analytics programs, agencies can reveal new insights and improve their decision-making processRead… Read more »