Analytics

Why Isn’t Performance Information Being Used?

Champions of performance management in government are confounded. After decades of trying to integrate the use of performance information into agency decision-making, it still isn’t happening on as broad a scale as once hoped. The initial premise twenty years ago was that if performance information was made readily available, it would be used by agencyRead… Read more »

Analytics Need to Provide Business Value

As a part of my ongoing conversation with senior executive leaders, Conversations on Big Data, I recently sat down with Dean Silverman, Senior Advisor to the Commissioner, Office of Compliance Analytics, at the Internal Revenue Service (IRS). These Big Data conversations tend to focus on best practices in using big data and analytics in creativeRead… Read more »

FEMAStat: An Iterative Approach to Maturing Strategic Analytics

Last month, I sat down with Carter Hewgley, Director of Enterprise Analytics at the Federal Emergency Management Agency (FEMA), to discuss using big data and analytics in a number of creative and interesting ways to support real-world business goals. This conversation was a part of the ongoing IBM/Partnership for Public Service Podcast series, Conversations onRead… Read more »

Technology’s Role in Powering Open Data Initiatives

Below is an excerpt from GovLoop’s latest guide, Capitalizing on the Open Data Revolution. You can access the full guide here. Recently, Audie Hittle, federal chief technology officer, Isilon Storage Division, EMC Corporation, sat down with GovLoop to discuss how data can transform the federal government. GovLoop: How do you see big data and openRead… Read more »

Keep Service Levels Up by Improving Revenue Streams

As consumers, we expect service, don’t we? When service lessens or is taken away from us altogether, we struggle to comprehend it. As a recent example, I went to the pharmacy the other day and learned that I couldn’t pick up my prescription since the pharmacists were out to lunch. “Who takes lunch anymore?” IRead… Read more »

Use Data-driven Marketing to Improve Your Public Service

In our recent online training, Spreading the Word: Data-Driven Marketing for Government, we spoke with Sean Shoffstall, Vice President of Innovation and Strategy at Teradata Interactive, about the way government’s marketing strategies are changing. He admitted upfront that the topic itself is surprising for many public servants. Most agencies and many nonprofit organizations don’t haveRead… Read more »

4 Reasons You Need to Market with Data

When you provide 5,600 blood transfusions, 424,000 measles vaccinations, 18,000 safety trainings, and countless other services to citizens each day, how are you supposed to present a single organization and mission? That was the question the American Red Cross’s (ARC) first Chief Marketing Officer, Peggy Dyer, was challenged with five years ago. Her response wasRead… Read more »