The Google Analytics URL Builder is a simple tool that helps you track traffic statistics for specific campaign related links. The tool works by adding parameters to a link from a page on your site that you then track using Google Analytics. When running an advertising or social media campaign, this is incredibly handy forRead… Read more »
What do we mean by “mission-focused analytics?” That is the focus of a new report co-sponsored by the Partnership for Public Service and the IBM Center for The Business of Government and released earlier today at an event with a panel of federal executives using analytics. “It’s like peeling back an onion. You cry aRead… Read more »
Readers of the govloop.com blog may find this post on the ACUS recommendations regarding public comment analysis software interesting. We spent 10 years researching the problem of mass email campaigns and built a variety of prototype solutions. Over 300 federal agency personnel attended workshops and focus groups during the decade-long design process. About $4 millionRead… Read more »
Join GovLoop and our partner IBM to learn how to use analytics to boost efficiency and cut costs in our next GovLoop training on 9/8 at 2pm – RSVP **************************************************************************************************************************************** I remember the first time I got excited about statistics. I was in an introductory to statistics class and was taught how to use SPSSRead… Read more »
Deloitte recently launched their Real Analytics Website. It is the goal of Deloitte for this site, along with the Real Analytics LinkedIn Group, to form an online community about gaining business insights through analytical data and visualization. Real Analytics basically creates a community for those who are involved and interested in these areas and willRead… Read more »
This week’s Project of the Week is brought to you by one of GovLoop’s 2011 Major Partners, IBM. As the year continues they will be present on GovLoop to help you with any Analytics questions you may have. Dr. GovLoop recently caught up with Frank Stein of the Analytics Solution Center at IBM about howRead… Read more »
How far along is your agency in implementing the Customer Service Plan mandated in President Obama’s Executive Order 13571 – Streamlining Service Delivery and Improving Customer Service? In my latest blog post, I’ve provided a recommendation for a Short Term Web Measurement plan to help you: Receive customer feedback Evaluate the entire customer experience AnalyzeRead… Read more »
I’ve been looking for a way to measure everything a client puts online (web, social, voice, video), and having a really tough time trying to piece it all together. I came across this webinar – looks interesting. I thought I’d post it in case anyone is struggling with the same thing. Secrets to Success: BestRead… Read more »
Reposted from our AIIM Community Blogs – http://www.aiim.org/community/blogs/community/Experts-needed-to-develop-new-information-management-certification! By Atle Skjekkeland, Vice President at AIIM International April 01, 2011 – 7:46 AM We have already several experts willing to help us on a number of topics, but would like some more experts for the below topics for an in-person workshop in Baltimore Tuesday, May 3,Read… Read more »
“In the face of mounting complexity, smarter, collaborative, fact-based decisions are more important than ever to drive results.” –IBM Public sector offices receive a substantial amount of data. The question is…what can they do with it? How can an agency use the information that comes its way to make the best decisions and best benefitRead… Read more »