“If you don’t measure it, you can’t improve it.” On of the first-order axioms of management, and a mantra of spreadsheet jockeys everywhere. Benchmarking. Balanced Scorecard. SEO. What do they have in common – they are indirect measures of effectiveness. For an artist, which is more important – the tack hammer or the paint brush?Read… Read more »
“We are entering an era of personal analytics where we can take control of our own data, display it in a dashboard, and use it to inform better life decisions, according to Martin Blinder, founder and CEO of Tictrac, speaking at Intelligence Squared’s If Conference.” Tictrac is in beta, and from what I can tell,Read… Read more »
The Google Analytics URL Builder is a simple tool that helps you track traffic statistics for specific campaign related links. The tool works by adding parameters to a link from a page on your site that you then track using Google Analytics. When running an advertising or social media campaign, this is incredibly handy forRead… Read more »
What do we mean by “mission-focused analytics?” That is the focus of a new report co-sponsored by the Partnership for Public Service and the IBM Center for The Business of Government and released earlier today at an event with a panel of federal executives using analytics. “It’s like peeling back an onion. You cry aRead… Read more »
Readers of the govloop.com blog may find this post on the ACUS recommendations regarding public comment analysis software interesting. We spent 10 years researching the problem of mass email campaigns and built a variety of prototype solutions. Over 300 federal agency personnel attended workshops and focus groups during the decade-long design process. About $4 millionRead… Read more »
Join GovLoop and our partner IBM to learn how to use analytics to boost efficiency and cut costs in our next GovLoop training on 9/8 at 2pm – RSVP **************************************************************************************************************************************** I remember the first time I got excited about statistics. I was in an introductory to statistics class and was taught how to use SPSSRead… Read more »
Deloitte recently launched their Real Analytics Website. It is the goal of Deloitte for this site, along with the Real Analytics LinkedIn Group, to form an online community about gaining business insights through analytical data and visualization. Real Analytics basically creates a community for those who are involved and interested in these areas and willRead… Read more »
This week’s Project of the Week is brought to you by one of GovLoop’s 2011 Major Partners, IBM. As the year continues they will be present on GovLoop to help you with any Analytics questions you may have. Dr. GovLoop recently caught up with Frank Stein of the Analytics Solution Center at IBM about howRead… Read more »
How far along is your agency in implementing the Customer Service Plan mandated in President Obama’s Executive Order 13571 – Streamlining Service Delivery and Improving Customer Service? In my latest blog post, I’ve provided a recommendation for a Short Term Web Measurement plan to help you: Receive customer feedback Evaluate the entire customer experience AnalyzeRead… Read more »
I’ve been looking for a way to measure everything a client puts online (web, social, voice, video), and having a really tough time trying to piece it all together. I came across this webinar – looks interesting. I thought I’d post it in case anyone is struggling with the same thing. Secrets to Success: BestRead… Read more »