An organization’s website is often a stand-in for its brand – and its quality can impact how customers consider your jurisdiction over other options. Here are two more personas that are likely to treat your website as a barometer of your agency’s quality and abilities: tourists and job seekers.
In a recent interview, Chief Technology Officer Bob Osborn at ServiceNow explained that this interaction must become the new norm for government. He explained that rising citizen demands make it imperative that agencies pursue new solutions, including intelligent agents, to create seamless experiences for constituents.
The digital age affords government – as well as the private sector – an opportunity to look at the intersection of data, technology and the citizen experience to improve all facets of service delivery. By linking program goals, funding and outcomes we can create a more data-driven government that puts citizens first.
What’s the big deal about chatbots? Check out GovLoop’s explainer video to find out!
Government has an information distribution problem. These three principles can reverse the trend, and elevate your next information campaign to the top.
By employing social intelligence, and measuring engagement, government then starts to understand their data and use is as leverage for their communication. Then by targeting the citizens they need to reach, they can provide better and more effective services.
A ServiceNow survey of customer service leaders across industries found that the most successful service departments adopt three best practices.
Let’s be honest. Most government websites are static and stale. Wouldn’t it be nice if they were more… conversational? Take a closer look at government’s first conversational website.
We are pursuing four pillars of reinvention for a citizen-centric government: culture, working as one, the citizen experience and digital transformation.
Governments can catch up to the private sector by modernizing their online services, web presence and communications strategies.