Snapchat for Government: The Basics
The White House wasn’t the first and certainly won’t be the last government agency to join Snapchat. What do agencies need to know about snapping about public service?
The White House wasn’t the first and certainly won’t be the last government agency to join Snapchat. What do agencies need to know about snapping about public service?
It all starts in the workplace. With engagement scores at rock bottom throughout the federal government, it is clear that we are not serving our second line customers who happen to be our colleagues very well. This malaise spills over into our interactions with our first line customers.
We realized that to meet our customers’ needs, we had to stop looking at the website through our own eyes and start looking at it through the eyes of a user.
I’ve read a lot of reports and listened to a lot of customer service/customer experience user experience — you’re supposed to delight the customer. What if I don’t want to be delighted? What if I just want to do whatever and go on to my next task?
Civic engagement has become a word to describe anything in government that touches the citizen. The modern civic engagement we are imagining moves in the opposite direction.
For any organization, big or small, we have three important lessons to share to help you navigate your own digital transformation. They tackle the intricacies of setting everyone on a common course, building collaboration, and managing expectations.
I challenge you to look beyond simple metrics and start listening to your audience. Ask them real questions you want real answers to. Often times, you can learn first-hand what people in our communities really do want and need from us.
Amidst the enticing aroma of bagels, government and industry employees gathered at GovDelivery on Tuesday morning for a panel on elevating the citizen experience in digital government. The foundation of the panel was a report that GovDelivery published recently on trends in digital government engagement. The panel consisted of three current and former government employeesRead… Read more »
For a sustainable social media presence, you need to empower your agency’s staff to make social media part of their everyday communications strategy. Here’s how.
In this space over the coming weeks, we hope to turn your attention to the many ways the Census Bureau has met the digital challenge while at the same time transforming our approach from agency-centric to more information and customer centric. We understand that in an age of mobile technology, people are used to getting… Read more »