Originally posted on the GovDelivery Blog. Once you have developed key performance metrics – your agency goal, objective, and tactics – the next step is defining your audience. Identifying and analyzing your audience allows you to discover information and create a link to establish common ground with the people you serve every day as a governmentRead… Read more »
In earlier blog posts, I mentioned Govt.nz, which is the New Zealand Government’s flagship website. The new website was launched in July 2014 but things didn’t actually stop there. That requires a little explanation: we launched a minimal viable product or MVP. If you Google that term, you’ll get either a definition that includes return-on-investmentRead… Read more »
Chief Customer Officers (CCO) are becoming commonplace in the private sector, with more than 2,000 of these C-level execs in the US alone. Should federal agencies follow suit? The answer is unequivocally yes. As the only senior exec whose primary goal is to represent the interests of the customer, a CCO can help a federalRead… Read more »
It’s no secret I love a good GIF. The animated images are an eye-catching way to quickly convey information and emotions. They work on almost every operating system, browser, website, and social media (except the frustrating holdout, Facebook). That’s why I made sure to watch DigitalGov’s recent webinar, “The Essentials of Animated GIFs for PublicRead… Read more »
Government agencies tasked with the responsibility of keeping drivers and passengers safe on the road face daunting challenges every day. From finding new ways to increase awareness of the importance of cars seats and seat belts, to helping drivers avoid congestion and road closures, satisfying the ever-changing needs of today’s travelers can seem like an uphillRead… Read more »
Originally posted on the GovDelivery blog. We recently published a thought leadership piece on how digital marketing leads to better public engagement. Over the course of the next few weeks, we will break down each step so you can put our plan to practice within your own organization. The following post will explore “Part 1” of theRead… Read more »
Civil unrest in places like Ferguson, Missouri and Baltimore has local government leaders across the country concerned about police-community relations in their own cities and towns. While it’s true that larger cities with greater diversity – whether economic, ethnic, racial or religious – are more at risk, government leaders in cities of all sizes canRead… Read more »
Believe it or not, government agencies have started to use emoji. So far, the little digital characters have been used sparingly, yet experimentation is happening. Emoji may or may not be the right fit for your agency. At the moment, they’re youthful and fun, and are often used tongue-in-cheek or with a dose of attitude. But, understanding emojiRead… Read more »
Think about the last time you went through airport security. Or applied for federal benefits. Or paid your taxes. How did those experiences make you feel? What specific emotions did they invoke in you? Did you feel comforted, hopeful, and valued – or insulted, frustrated, and nervous? Questions like these are the most important thingsRead… Read more »
Emoji are now a part of how people all over the world communicate. Some people in government are enthusiastically embracing emoji (looking at you, 18F), knowing that they are quickly becoming a conventional element of our nonverbal communications. Even if you’re not ready to use emoji, in order to understand what people are saying it’s important to at least learn what emoji areRead… Read more »