Originally posted on the GovDelivery blog. We recently published a thought leadership piece on how digital marketing leads to better public engagement. Over the course of the next few weeks, we will break down each step to put the plan to work. The following post explores “Step 5” of the series, the art of increasing channelsRead… Read more »
In 1996, the FCC, at the request of the White House, reserved 311 as a nationwide non-emergency number, and the federal government subsequently funded pilot programs to determine the feasibility of using this number to divert non-emergent calls away from 911. Baltimore was the first in the nation to establish a 311 system as partRead… Read more »
Periscope is an iOS app, integrated with and owned by Twitter, which lets you see the world through someone else’s eyes.
A few weeks ago, I advised federal agencies to build better digital customer experiences. I enjoyed the wave of hate mail that post generated, so I’d like to return to the topic of digital customer experience (CX) again this week. Even the US Digital Service (USDS) thinks federal agencies need better digital CX. Last year,Read… Read more »
Originally posted on the GovDelivery blog. If you have been reading our blog lately, you have noticed our focus on public engagement through digital marketing. First, we covered how to set organizational goals, then establishing target audiences, and most recently branding. Now, we will unveil step four, sending messages that get read. The proliferation of smartphones,Read… Read more »
By now we all know that federal customer experience (CX) is disastrously weak, and that improving it will boost both agency operations and the health of the political system. We’ve also seen some pockets of hope popping up, as I predicted a few months ago. For instance: The Department of Education’s new portal is complete,Read… Read more »
This post is an excerpt from our recent GovLoop guide, Government’s Guide to Using Facebook. To read the whole guide for free, download it here. Town halls and question-and-answer sessions have long been a staple of democracy in the United States. But how do you engage with your constituents in a digital world where theyRead… Read more »
I spend a lot of time talking about the poor quality of federal customer experience (CX) and the effects it has on the public. I’ve already talked about how federal agencies averaged the lowest score in Forrester’s CX Index. In fact, most of the worst performers in any industry were federal agencies and even theRead… Read more »
Should the federal government be more like Disney when delivering its customer service experiences? Greg Godbout, the chief technology officer at the Environmental Protection Agency, suggests as much when he keynoted an AFCEA roundtable in Bethesda a couple weeks ago. According to Federal Times, he told the audience how Walt Disney World delivers a seamlessRead… Read more »
Music videos are fun, attention-grabbing tools for delivering messages that can inspire citizen engagement, educate people, spur them to action, and change minds and hearts. Videos are currently one of the most desirable pieces of content because of how shareable they are on social media. Social videos in particular are also a great way to reach younger audiences, whoRead… Read more »