This post is an excerpt from our recent GovLoop guide, Government’s Guide to Using Facebook. To read the whole guide for free, download it here. From sharing weight loss tips to encouraging public safety initiatives, Facebook is a great place for organizations to encourage healthy lifestyles — and many state health departments are looking toRead… Read more »
Filling out a form is hardly a pleasant experience, but a clear and simple form can go a long way in easing the pain. Everyone wins: respondents complete it without any issues, and you, in turn, avoid chasing down missing data from incomplete forms. You get exactly the information you need.
Originally posted on the GovDelivery Blog. Once you have developed key performance metrics – your agency goal, objective, and tactics – the next step is defining your audience. Identifying and analyzing your audience allows you to discover information and create a link to establish common ground with the people you serve every day as a governmentRead… Read more »
In earlier blog posts, I mentioned Govt.nz, which is the New Zealand Government’s flagship website. The new website was launched in July 2014 but things didn’t actually stop there. That requires a little explanation: we launched a minimal viable product or MVP. If you Google that term, you’ll get either a definition that includes return-on-investmentRead… Read more »
Chief Customer Officers (CCO) are becoming commonplace in the private sector, with more than 2,000 of these C-level execs in the US alone. Should federal agencies follow suit? The answer is unequivocally yes. As the only senior exec whose primary goal is to represent the interests of the customer, a CCO can help a federalRead… Read more »
It’s no secret I love a good GIF. The animated images are an eye-catching way to quickly convey information and emotions. They work on almost every operating system, browser, website, and social media (except the frustrating holdout, Facebook). That’s why I made sure to watch DigitalGov’s recent webinar, “The Essentials of Animated GIFs for PublicRead… Read more »
Government agencies tasked with the responsibility of keeping drivers and passengers safe on the road face daunting challenges every day. From finding new ways to increase awareness of the importance of cars seats and seat belts, to helping drivers avoid congestion and road closures, satisfying the ever-changing needs of today’s travelers can seem like an uphillRead… Read more »
Originally posted on the GovDelivery blog. We recently published a thought leadership piece on how digital marketing leads to better public engagement. Over the course of the next few weeks, we will break down each step so you can put our plan to practice within your own organization. The following post will explore “Part 1” of theRead… Read more »
Civil unrest in places like Ferguson, Missouri and Baltimore has local government leaders across the country concerned about police-community relations in their own cities and towns. While it’s true that larger cities with greater diversity – whether economic, ethnic, racial or religious – are more at risk, government leaders in cities of all sizes canRead… Read more »
Believe it or not, government agencies have started to use emoji. So far, the little digital characters have been used sparingly, yet experimentation is happening. Emoji may or may not be the right fit for your agency. At the moment, they’re youthful and fun, and are often used tongue-in-cheek or with a dose of attitude. But, understanding emojiRead… Read more »