It’s no secret I love a good GIF. The animated images are an eye-catching way to quickly convey information and emotions. They work on almost every operating system, browser, website, and social media (except the frustrating holdout, Facebook). That’s why I made sure to watch DigitalGov’s recent webinar, “The Essentials of Animated GIFs for PublicRead… Read more »
Government agencies tasked with the responsibility of keeping drivers and passengers safe on the road face daunting challenges every day. From finding new ways to increase awareness of the importance of cars seats and seat belts, to helping drivers avoid congestion and road closures, satisfying the ever-changing needs of today’s travelers can seem like an uphillRead… Read more »
Originally posted on the GovDelivery blog. We recently published a thought leadership piece on how digital marketing leads to better public engagement. Over the course of the next few weeks, we will break down each step so you can put our plan to practice within your own organization. The following post will explore “Part 1” of theRead… Read more »
Civil unrest in places like Ferguson, Missouri and Baltimore has local government leaders across the country concerned about police-community relations in their own cities and towns. While it’s true that larger cities with greater diversity – whether economic, ethnic, racial or religious – are more at risk, government leaders in cities of all sizes canRead… Read more »
Believe it or not, government agencies have started to use emoji. So far, the little digital characters have been used sparingly, yet experimentation is happening. Emoji may or may not be the right fit for your agency. At the moment, they’re youthful and fun, and are often used tongue-in-cheek or with a dose of attitude. But, understanding emojiRead… Read more »
Think about the last time you went through airport security. Or applied for federal benefits. Or paid your taxes. How did those experiences make you feel? What specific emotions did they invoke in you? Did you feel comforted, hopeful, and valued – or insulted, frustrated, and nervous? Questions like these are the most important thingsRead… Read more »
Emoji are now a part of how people all over the world communicate. Some people in government are enthusiastically embracing emoji (looking at you, 18F), knowing that they are quickly becoming a conventional element of our nonverbal communications. Even if you’re not ready to use emoji, in order to understand what people are saying it’s important to at least learn what emoji areRead… Read more »
Naysayers love to complain that real customer experience (CX) improvement is only for the private sector because government is subject to unique and insurmountable pressures. Don’t believe them. Many major corporations must overcome the same hurdles, and some federal agencies are finding ways to break out, too. Use this list of comebacks to subdue governmentRead… Read more »
Want to attend a truly awesome virtual event? Sign up for GovLoop’s free 4th Annual Government Innovators Virtual Summit on April 22nd. We live in a golden age of professional development. Gone, or at least really dimished are time-wasting travel misadventures, rubbery hotel chicken dinners, and awkward run-ins with people you’d rather avoid. Virtual conferences and trainings solve a lot of problems. They provideRead… Read more »
Mandates for better federal customer experience (CX) have been piling up for more than 20 years. The trend began way back in 1993, when Executive Order #12862 required federal agencies to create basic CX standards. The strongest and most recent mandate is last year’s “customer service” cross-agency priority goal, which requires federal agencies to provide theRead… Read more »