How to Pass the Grandma Test
Does your content or message pass the Grandma test?
Communications
3 Easy Tips to Craft Emails That Get a Reply, Fast
Learn how to write better email—email that actually gets a reply.
How–and Why–to Use Descriptive Link Language
You’d think that people would know better by now than to use “Click here” for links. It’s not like they haven’t been told.
Tips on Handling Difficult People: Part 3
When dealing with a high-conflict situation, our own thinking might escalate into that territory as well so it is important to step back and analyze your options.
A More Perfect Union: PowerPoints and Training Materials
Good news: you do not have to be a full-time professional trainer to produce PowerPoints and training materials that coordinate well with one another. Here are a few tips that will help.
Own Your Media: 3 Reasons Everyone Needs a Blog
Blogs can instantly become the “hub” of your content strategy. Every story is easy to share and becomes a Facebook post, tweet or newsletter link that drives traffic back to your blog.
3 Steps to Agile Communications
By adapting your communication methods as you go along using an agile approach, you can make sure everyone is on the same page. Want to try agile communications at your agency or organization? Here are some steps to take.
Customers: Where Usability and Plain Language Intersect
The only way to test if content is usable or plain is to test it. It’s not the writer or editor–or the program manager–who determines whether content is plain or usable; it’s the user.
Snapchat for Government: The Basics
The White House wasn’t the first and certainly won’t be the last government agency to join Snapchat. What do agencies need to know about snapping about public service?
Bridging Cultural Divides with Multi-Lingual Websites
The global reach of the Internet makes it more imperative that communicators from every industry and organizations of all sizes create multi-lingual websites. Meeting your web audience in their language has never been more important. All aspects of translation and localization—from development and design to content creation and project management—are much more manageable these days. Translation Management Software (TMS) coupled with Content ManagementRead… Read more »