Communications

4 Email Productivity Tools That Actually Work

How many hours a day do you spend dealing with your email? It’s probably more than you think. Although email is a useful tool for getting business done, it can also be a huge time suck when you’re wading through confusing team threads or sorting through newsletters you don’t remember subscribing to. Fortunately, some veryRead… Read more »

Inside Look Into Management: 4 Things Your Boss Won’t Tell You

I replay some conversations (in my mind) with management – to make sure I assessed the situation reasonably. I paid attention to what they said, but I really wanted to know what they thought. So I interviewed some supervisors to learn their perspective. I asked them what did they want to tell their staff, butRead… Read more »

Improving In-Person Communication In The Digital Age

How many ways do you interact with your coworkers during the day? Email, instant messenger, phone calls, texts, passive aggressive notes in the kitchen – chances are you use most of these every day. (Though hopefully not the passive aggressive notes!) Technology has gives us more and more tools to communicate with our coworkers without speakingRead… Read more »

Outdoor Lovers Flock to The Nature Conservancy

Digital marketing is constantly changing, and to keep pace we’re always researching trends and noting best practices. “Inbound marketing,” a relatively new marketing approach, is gaining popularity because it is cost effective, efficient, and mutually beneficial to organizations and their audiences. It is about drawing people in through quality content and multi-channel engagement, and moving them steadilyRead… Read more »

Whip-Smart Back to School Citizen Engagement Campaigns

Many Americans are really stressed about one thing right now, and that’s back to school. With about 70 million students expected in kindergarten through college in Fall 2015, everyone’s paying attention to back-to-school messages. Now’s the time to talk to your audiences about how your agency can help them during this hectic period. School administrators and teachers are looking forRead… Read more »

Top Takeaways from Some of the Best Fed Twitter Feeds

Continuing my review of federal agency/department use of social media, this week I’m looking at Twitter (missed the Facebook review last week? Check it out here). After reviewing more than 100 Twitter feeds, I learned a lot. Some agencies tweet too much. I know a lot of that is personal preference, but I find itRead… Read more »

Are You Choosing Empathy?

There has been quite a bit of conversation about empathy over the past few years. Studies show its benefits in improving relationships, team dynamics and the social development of our children. At the same time, a body of research reveals that empathy often fails when needed most, like after large scale disasters and with peopleRead… Read more »