New logos are far from easy. Government agencies may feel like they have it easier than global brands are so closely tied with their logos. In our online, social, attention-strapped world, a strong, memorable logo can help an agency connect with constituents, gain credibility, and accomplish its goals. A well-conceived, beautiful logo and a thoughtful process that makesRead… Read more »
A question about why Google would defocus attention from their tremendously valuable name and initiate a whole new one prompted me to write a blog post yesterday and some additional thoughts today. Here’s the original question on Quora with a link to all the current answers. For the convenience of my fellow “brand geeks,” please see the follow-upRead… Read more »
After slogging through the Great Recession, cities are making a comeback in a big way. Residents have been flocking to urban areas across America to take advantage of jobs, parks, convenience and amenities. Population growth in large cities exceeded 1% on average from 2010 – 2013, and cities gained more residents in the first few yearsRead… Read more »
Pro bono consulting –the delivery of professional services undertaken voluntarily– is a great way to enhance your professional skills while doing public service for your community. According to the Taproot Foundation, one of the larger organizations in this space: “Most organizations tackling social problems don’t have access to the marketing, design, technology, management or strategicRead… Read more »
As if giving a compelling presentation isn’t challenge enough, what do you do in a situation that makes it even harder for your presentation to be a success? You might have to present first thing in the morning or at the end of a long day. You unexpectedly have a lot less time than you plannedRead… Read more »
Somedays, don’t you just wish you had a magic wand that would make everything better with the people you work with? A magic formula, a secret potion that would make the work go better, and your working relationships run smoother? Guess what? There is! One of the simplest yet most effective practices to improve yourRead… Read more »
Lauded as the “last honest newsman” by some and decried as a tool of the Obama administration by others, whether you like him or not, Jon Stewart has long been one of the country’s most influential political comedians. Over the last 16 years, Jon Stewart has welcomed many government agency big shots into the interview hot seat on The Daily Show. ThoughRead… Read more »
Is your department, division, or team chronically looked down upon by others in your organization? Sure, some of it might be your primary function (i.e. if you’re responsible for performance improvement plans, discipline, or firing, you’re probably not very popular). Similarly, it could be the amount of time it takes you to complete your dutiesRead… Read more »
Did your last presentation leave your colleagues rubbing their eyes and chugging coffee? During your time at the front of the room, did your voice sound a lot like when an adult talked in the old Peanuts cartoons? Then your presentations are putting your audience to sleep—and your professional reputation is taking a hit in the process. The ability to communicate verbally,Read… Read more »
“Demands from an increasing transparency movement and an intense, “prove-your-effective” task (and financial) disclosures forced onto non-federal organizations are making right and proper performance reporting vital for the continued existence of any public body, anywhere.”