Communications

Take the Unexpected Detour … and Connect

Connect. That was the word author and storyteller Greg Neri started off with this morning during the second day of the 2015 NextGen Conference here in Washington, D.C. Neri has traveled around the country and has written several books inspired by true life. He has worked with inner city middle and high school students andRead… Read more »

Networking to Build Coalitions

Do you have anyone in your life that will speak the truth to you? I’m speaking of unfiltered, unadulterated facts…Well NextGen speaker, Mary Abbajay of the Career Stone Group experienced a dose of “truth serum” when her sister explained, “ No one offers you anything because you’re not nice.” This pivotal moment became the startingRead… Read more »

The Importance of “Yes, And…” for Collaboration

We all know what improv is. It’s a form of acting where actors create scenes and characters on the spot, generally inspired by one word or a simple phrase. But how does improv relate to what you do every day at work? And what lessons can you learn from improv as a government employee? One ofRead… Read more »

Social Media Ear Trumpet: Listening to Your Community to Design Relevant Content

By Jessica Havlak, ICF International It’s not so hard to think up fun ideas that we think might engage our audience… but who knows better than they what will be appealing? I’ve found that the best way to create engaging, relevant content is just to pay attention. Listen to what your community is talking about, and designRead… Read more »

“Skinny Oreos,” Broken Brand

Brand Essence: Noun. A feeling. The instinctive, unconscious emotional reaction people have whenever they encounter you. Today I learned that Oreos are going on a diet. Despite the fact that 50% of Oreo consumers split the cookie apart before eating it, the Associated Press reports, there will soon be a new version called “Oreo Thins”Read… Read more »

Blogging is So Misunderstood: 8 Things Everyone Should Know

I recently started working with two new clients on website projects, and both of them were adamant that they did not want to include blogging on their sites. They viewed blogs as too personal, informal, and unprofessional, and were concerned they would attract spammers and trolls. Their concerns have merit of course, and the negativeRead… Read more »