Communications

Build a Better Business Case in Zero to Sixty

Innovation and initiative are great talents for federal employees to exude every day. The ideas that you generate today can lead to process improvement, reduced expenses as well as improved customer service. Yet the road to develop, design and implement great ideas can be a challenging one. The ability to create, implement and manage newRead… Read more »

Write Your Resume like Your Obituary

What if leaders wrote their resumes like their obituaries? Would future employers know them better? Could they identify their dreams, energies and passions as well as skills, knowledge and abilities? Would employers know if these candidates? • Served others rather than being served. • Developed people rather than controlled people. • Tried to impact peopleRead… Read more »

5 Website Best Practices from the 2015 Center for Digital Government Award Winners

If you’ve ever worked on a website project, you know one of the first questions a designer asks is: What are your favorite websites? But, it’s not always easy to come up with a list of the best websites. Great websites have to be memorable, modern, unique, and free of frustrating glitches—no small feat for mostRead… Read more »

4 Email Productivity Tools That Actually Work

How many hours a day do you spend dealing with your email? It’s probably more than you think. Although email is a useful tool for getting business done, it can also be a huge time suck when you’re wading through confusing team threads or sorting through newsletters you don’t remember subscribing to. Fortunately, some veryRead… Read more »

Inside Look Into Management: 4 Things Your Boss Won’t Tell You

I replay some conversations (in my mind) with management – to make sure I assessed the situation reasonably. I paid attention to what they said, but I really wanted to know what they thought. So I interviewed some supervisors to learn their perspective. I asked them what did they want to tell their staff, butRead… Read more »

Improving In-Person Communication In The Digital Age

How many ways do you interact with your coworkers during the day? Email, instant messenger, phone calls, texts, passive aggressive notes in the kitchen – chances are you use most of these every day. (Though hopefully not the passive aggressive notes!) Technology has gives us more and more tools to communicate with our coworkers without speakingRead… Read more »

Outdoor Lovers Flock to The Nature Conservancy

Digital marketing is constantly changing, and to keep pace we’re always researching trends and noting best practices. “Inbound marketing,” a relatively new marketing approach, is gaining popularity because it is cost effective, efficient, and mutually beneficial to organizations and their audiences. It is about drawing people in through quality content and multi-channel engagement, and moving them steadilyRead… Read more »

Whip-Smart Back to School Citizen Engagement Campaigns

Many Americans are really stressed about one thing right now, and that’s back to school. With about 70 million students expected in kindergarten through college in Fall 2015, everyone’s paying attention to back-to-school messages. Now’s the time to talk to your audiences about how your agency can help them during this hectic period. School administrators and teachers are looking forRead… Read more »